MCC: Partnership Sales Manager MCC X London Spirit (Deadline – June 26)

https://ce0925li.webitrent.com/ce0925li_webrecruitment/wrd/run/ETREC179GF.open?WVID=9470890Rv1

Job description

ABOUT MCC & LONDON SPIRIT

Marylebone Cricket Club (MCC) is the owner of Lord’s Cricket Ground and one of the most iconic institutions in global sport. Alongside its heritage, MCC operates at the forefront of modern cricket through London Spirit (LS), a leading franchise in the ECB’s The Hundred competition.

Together, MCC and London Spirit offer a unique and powerful commercial platform, combining tradition, prestige, and global reach with innovation, entertainment, and new audiences.

This role sits at the heart of that opportunity, working across both brands to unlock commercial growth.

DIMENSIONS OF ROLE

Normal working hours will be 09:00 – 17:00 Monday to Friday (inclusive), including one-hour unpaid lunch on each day worked; making a total of 35 working hours per week.

KEY PURPOSE OF ROLE

To own and drive the new business pipeline across MCC and London Spirit, with a primary focus on top-of-funnel activity, outbound prospecting, and lead generation.

Acting as a central engine for commercial growth, this role is responsible for:

• Generating a consistent flow of high-quality new business opportunities
• Building and managing a robust, forward-looking pipeline
• Leading early-stage commercial engagement with prospective partners

While supporting deal progression, success will be measured primarily on the volume, quality, and conversion of pipeline opportunities, rather than solely on closed revenue.

YOUR IMPACT

• Deliver a step-change in outbound new business activity across both brands
• Build a high-volume, high-quality pipeline of qualified prospects
• Increase the speed and consistency of opportunities entering the funnel
• Enable senior commercial leaders to focus on high-value deal strategy and closing
• Strengthen MCC, Lord’s and London Spirit’s presence and visibility in the marketplace

KEY TASKS AND ACCOUNTABILITIES

1. Outbound Prospecting & Lead Generation

• Develop and execute a proactive outbound prospecting strategy across both brands
• Build and maintain segmented prospect lists by category, sector, and strategic priority
• Conduct category-led research to identify new commercial opportunity areas
• Initiate outreach via LinkedIn, email, phone, and in-person networking
• Generate a consistent volume of first meetings and qualified introductions

1. Pipeline Ownership & Qualification

• Build, manage, and maintain a forward-looking pipeline of opportunities
• Qualify prospects to understand:
  • Business objectives
  • Budget parameters
  • Decision-making structures
  • Timelines and priorities
• Prioritise opportunities based on strategic alignment and commercial potential
• Ensure a high-quality funnel of opportunities is passed into active sales progression

1. Early-Stage Opportunity Development

• Lead initial commercial conversations, representing both MCC and London Spirit with credibility
• Shape early discussions into clear, viable partnership opportunities
• Collaborate with senior stakeholders on approach, positioning, and next steps
• Support development of proposals and pitch materials where appropriate
• Progress opportunities to handover or shared ownership stages for closing

1. Market Insight & Targeting

• Maintain strong awareness of:
  • Sponsorship and partnership trends
  • Brand activity and movements
  • Market and category developments
• Identify new entrant brands, growth sectors, and white space opportunities
• Contribute insight into commercial strategy and proposition development

1. CRM, Reporting & Process Discipline

• Maintain accurate records of all activity within CRM systems
• Track and report on:
  • Outreach activity
  • Meetings secured
  • Pipeline progression
• Provide visibility on pipeline health, risks, and opportunities

1. Cross-Brand Collaboration

• Work across MCC and London Spirit to identify integrated commercial opportunities
• Collaborate with Partnerships, Marketing, Digital, and Cricket departments
• Support the development of a joined-up go-to-market approach

1. Representation & Events

• Represent MCC and London Spirit at:
  • Industry events
  • Networking opportunities
  • Matchdays and major fixtures
• Act as a professional ambassador, using these environments to generate leads and build relationships

This job profile is not an exhaustive or definitive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks and duties of the jobholder might differ from those outlined in the job profile and duties might be amended as the job evolves in light of the needs of the business and/or at the discretion of management.

HOW SUCCESS IS MEASURED

Primary Metrics:

• Volume and quality of new outbound leads generated
• Number of qualified meetings secured
• Pipeline value and coverage created
• Conversion from lead to qualified opportunity

Secondary Metrics:

• Contribution to new business revenue (via supported deals)
• Quality and strategic alignment of prospect targeting

VARIATIONS OF JOB RELATING TO MAJOR MATCHES

• Attendance at all major match-days, including weekends, as required.
• Any other duties, whether in the Department or elsewhere around the Ground, as required.

PERSON SPECIFICATIONS – SKILLS, EXPERIENCE AND QUALIFICATIONS

Essential

• Experience in B2B sales, partnerships, or business development
• Proven ability to generate outbound leads and build pipelines
• Confidence in initiating conversations and securing meetings
• Strong organisational skills and CRM discipline
• Proactive, resilient, and results-driven mindset
• Ability to operate effectively across multiple brands and stakeholders

Desirable

• Experience in sport, entertainment, media, or premium environments
• Understanding of sports sponsorship and partnership models
• Familiarity with franchise sport and live event environments
• Existing network of brand or agency contacts