AMHC, a creative agency specializing in multimedia, event management, and advisory services, announced the launch of the Cricket Impact Group (CIG) – a new initiative dedicated to convening key stakeholders, fostering experiential cricket engagements, and providing strategic advisory to drive the sport’s expansion in North America and the Caribbean.
Through high-impact events, immersive fan experiences, and expert advisory services, CIG aims to maximize cricket’s reach, attract new audiences, and create long-term opportunities for the sport to thrive across the region.
AMHC Founder and Global CEO Adam Hall is keen opportunity to showcase the sport to a wider audience, saying:
“As a lifelong cricket fan, someone whose life has been shaped by the game, and a passionate advocate for everything it offers, I’m thrilled to launch the Cricket Impact Group, an initiative of AMHC. With the support of Liam Plunkett, who has recently joined the team, and others who have been deeply involved in cricket across the region over the last decade, our mission is to bring people together across North America and the Caribbean through events, multimedia, and advisory work to inspire and drive the growth of the sport. We already have some exciting initiatives in the works, and I can’t wait to see the long-term impact they will make.”
English cricketer Liam Plunkett, the Director of Cricket Impact Group, will be bringing his own expertise:
“My goal is for the Cricket Impact Group to become a catalyst for growing the game, building meaningful relationships, and creating unforgettable experiences that bring together grassroots communities, new businesses, and sponsors who share our passion for cricket.
I’m excited to join the Cricket Impact Team – a team that shares my passion for the sport and is eager to engage lifelong fans as well as supporters who are new to the game! Cricket has given me amazing experiences, from playing in the driveway to the international stage and I truly believe cricket has the power to unite people and bring joy to communities.
As a Director, my aim is to leverage my cricket knowledge and experience to help drive the growth and development of the game through the Cricket Impact Group.”
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