ACC locks in high-profile partners for continental showcase
The Asian Cricket Council (ACC) has added fresh commercial momentum to the Asia Cup 2025, securing DP World as the tournament’s title sponsor and Spinny as its official global sponsor. According to SportsMint Media, both agreements underscore cricket’s unparalleled brand value in Asia — and the premium attached to marquee events featuring India, Pakistan, and other regional powerhouses.
The tournament, set to run from September 9 to 28 in the United Arab Emirates, will be contested in the T20 format and feature eight teams: India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, and qualifiers UAE, Oman, and Hong Kong.
DP World returns as title sponsor
DP World, the Emirati logistics giant, has regained title rights, ensuring the tournament will once again be branded the DP World Asia Cup 2025. The company last held this role in 2022, and its renewed involvement highlights confidence in the competition’s growing reach.
The sponsorship grants DP World comprehensive visibility across platforms. From television broadcasts and digital media to merchandise and promotional campaigns, the company’s logo and name will be integrated into virtually every visual and branding element of the tournament.
At venues across Dubai and Abu Dhabi, DP World’s branding will be strategically placed on LED perimeter boards, dugouts, trophy presentation stages, toss backdrops, pitch-side ads, and behind-the-wicket placements. The partnership further extends DP World’s global sports portfolio, which already includes McLaren F1, Betway SA20, ILT20, the Ryder Cup, Delhi Capitals, and the ICC.
Spinny enters the cricket spotlight
Alongside DP World’s return, the ACC has reportedly struck a global sponsorship deal with Spinny, the Indian full-stack used car platform making one of its boldest entries into sports marketing. According to SportsMint Media, this marks a significant step for Spinny in tapping into cricket’s pan-Asian audience, leveraging the Asia Cup’s continental reach to accelerate brand visibility and engagement.
Spinny is expected to activate the sponsorship through heavy in-stadium presence, including LED boards, sponsor backdrops, and digital signage, as well as in-match advertisements between overs. By aligning with one of Asia’s most watched sporting properties, Spinny aims to cement itself as a household name during high-traffic fixtures such as India vs Pakistan — games that historically deliver record-breaking viewership across broadcast and digital platforms.
Commercial momentum ahead of a marquee tournament
With DP World reinforcing its relationship with the Asia Cup and Spinny joining the sponsorship roster, the ACC has secured two high-value partners just weeks before the tournament kicks off. For both companies, the deals offer unrivaled exposure at one of cricket’s most commercially significant events, while for the ACC, they reaffirm the Asia Cup’s stature as a premium sponsorship platform.
As the countdown begins for Asia’s biggest T20 showdown in the UAE, the focus now shifts to how these partnerships will activate during the tournament — and how the Asia Cup continues to expand its commercial footprint across global markets.
