Dr. Tara Wilkinson-McClean, Author at cricexec

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Articles by Dr. Tara Wilkinson-McClean

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Tara Wilkinson-Mclean featured in a promotional portrait with female athletes and a growth chart representing leadership, business, and the growth of women's sports.

Not a Niche Audience: The Commercial Power of Women in Sport (Guest Post)

Dr. Tara Wilkinson-McClean

July 3, 2026

Latest Posts

Pakistan Cricket Board and Saudi Arabian Cricket Federation sign landmark agreement to build international-standard stadium in Jeddah

SA20, KFC Big Bash League (BBL), and Cricket Australia logos displayed together, representing major Australian and South African T20 cricket competitions and governing bodies.

South Africa’s SA20 threatens Australian cricket with AU$1 million (US$700K) player deals as BBL retention battle escalates

Alistair Dobson pictured alongside the Weber WBBL, Women's Premier League (WPL), and The Hundred logos, representing major women's cricket competitions.

WBBL remains women’s cricket’s benchmark despite rise of WPL and The Hundred, says Big Bash Chief

IPL 2026 sponsorship effectiveness report highlights Tata Sierra, Cadbury and Rapido among top-performing brands as cricket advertising impact widens

Top Stories

South Africa’s SA20 threatens Australian cricket with AU$1 million (US$700K) player deals as BBL retention battle escalates

WBBL remains women’s cricket’s benchmark despite rise of WPL and The Hundred, says Big Bash Chief

IPL 2026 sponsorship effectiveness report highlights Tata Sierra, Cadbury and Rapido among top-performing brands as cricket advertising impact widens

People Moves: Roundup (July 3, 2026)

Hardik Pandya trade speculation checked as CSK and Mumbai Indians deny discussions over blockbuster IPL move

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