This edition’s sponsorship activity stretches from Australia to Sri Lanka, South Africa and Zimbabwe, with Budget Car & Truck Rental securing partnerships with the Perth Scorchers and Hobart Hurricanes, 1xBat and Intex taking prominent rights around the India–Sri Lanka Test series, and Two Keys increasing its investment in Midlands cricket. Elsewhere, Cricket Australia extended its long-standing Kookaburra partnership through 2030, Toyota took over Test boundary signage from Bet365, and Advtech signed a multi-year agreement with Cricket South Africa.
BBL: New partnerships span fan engagement, transport and community activation
BBL clubs are building commercial connections ahead of the new season, with recent activity spanning vehicle rental services, fan engagement and community-focused activations across Western Australia, Tasmania and Queensland.
StreetSmarts supports Brisbane Heat regional tour
The Department of Transport and Main Roads is supporting Brisbane Heat and Queensland Cricket’s StreetSmarts Regional Tour, which will take the Play Cricket campaign to Cairns, Townsville, Mackay, Toowoomba and the Sunshine Coast, combining cricket activities with road safety promotion.
Budget becomes Official Partner of Perth Scorchers
Budget Car and Truck Rental has joined the Perth Scorchers as an Official Partner, with branding on the team’s playing pants and fan engagement through exclusive offers and promotions during the season.
“There’s a natural fit between what Budget does and what our Members need on game day and beyond, so we’re thrilled to welcome them as an Official Partner of Perth Scorchers.”
“Both organisations share a strong focus on delivering great experiences and connecting people with the moments that matter, whether that’s travelling for work, planning a family holiday or heading to the cricket.
“We have one of the most passionate supporter bases in Australian sport, and we’re excited to work alongside Budget to deliver added value and memorable experiences for our members and fans throughout the partnership.” – Justin Michael, Chief Operating Officer, WA Cricket
“We’re excited to partner with Perth Scorchers, a Club that brings so much excitement to summer and has an incredible connection with fans across Western Australia.”
“At Budget, we’re passionate about helping people get to the moments that matter and this partnership gives us a great opportunity to connect with the Perth community and deliver genuine value through exclusive offers and experiences.
“We look forward to a great summer together, helping Western Australians get to the events that matter most, whether that’s a family holiday, a work trip or, of course, getting out to a game of cricket.” – Thomas Mooney, Managing Director, Pacific, Budget
Budget becomes vehicle rental partner of Hobart Hurricanes and Cricket Tasmania
Budget Car & Truck Rental has become the Official Vehicle Rental Services Partner of the Hobart Hurricanes and Cricket Tasmania, supplying passenger and commercial vehicles while receiving branding across Hurricanes WBBL and BBL jerseys, apparel and home-match signage.
“At Budget Car & Truck Rental, we’re passionate about supporting the communities where our customers live, work and travel, and the Hobart Hurricanes are at the heart of Tasmanian sport.”
“This partnership is about more than cricket. It’s about bringing people together, creating opportunities for communities to connect and investing in experiences that create lasting memories for families and fans. We’re excited to work alongside the Hurricanes to help strengthen those connections both on and off the field.” – Anthony Alvernes, Head of Marketing, APAC, Budget Car & Truck Rental
“We’re thrilled to welcome Budget Car & Truck Rental as the Official Vehicle Rental Services Partner of the Hobart Hurricanes and Cricket Tasmania. Budget is a trusted and recognisable brand with a strong commitment to supporting local communities, making them a natural fit for our organisation.”
“Both the Hurricanes and Tigers programs undertake significant travel throughout Tasmania and across Australia each season, and having a reliable Vehicle Rental Services Partner is essential to supporting our teams, staff and operations. We’re excited about the opportunities this partnership presents and look forward to working together to deliver value for our fans, members and the wider Tasmanian community.” – Alison Turner, General Manager of Partnerships and Infrastructure, Hobart Hurricanes
National Boards: Commercial activity spans Australia, South Africa and India–Sri Lanka Tests
Commercial activity across international cricket included new and extended partnerships for Cricket Australia and Cricket South Africa, alongside multiple sponsorship agreements around the India–Sri Lanka Test series.
Toyota takes over Cricket Australia boundary signage
Toyota has taken over boundary rope signage for Cricket Australia’s Test matches following the end of CA’s sponsorship relationship with Bet365, which had held the boundary signage since 2012.
“We don’t want kids growing up thinking that footy and gambling are inextricably linked.”
“We will build on the reforms that we’ve already delivered to combat gambling harm. Between 6am and 8.30pm, we will cap the number of TV ads for betting agencies at a maximum of three per hour.”
“We will ban all gambling ads on cross promotion content that mixes commentary with odds. We’ll end advertising on jerseys and jumpers and in stadiums, and will ban online advertising unless the user is verified as being over 18 and has the ability to opt out.” – Anthony Albanese, Prime Minister of Australia
1xBat becomes Platinum Sponsor of India tour of Sri Lanka
1xBat Sporting Lines has become the Platinum Sponsor of India’s two-Test tour of Sri Lanka, with branding behind the wicket, on perimeter LED boards and the sight-screen, alongside social media promotion, fan materials and player-autographed memorabilia.
“Cricket is an integral part of the sporting culture in India and Sri Lanka. Matches between the two sides always attract a large audience. We are delighted to support this tour, which will be followed by fans around the world.” – 1xBat Sporting Lines spokesperson
Intex becomes Sri Lanka National Team Sponsor for India series
Intex Technologies has become the National Team Sponsor of Sri Lanka Cricket for the two-Test series against India, with branding on the front of the Sri Lanka team jersey and across LED perimeter boards.
“Our association with Sri Lanka Cricket marks an exciting new chapter in Intex’s journey with international cricket. The India–Sri Lanka series offers us a great platform to engage with India’s passionate cricket audience, strengthen our connection with consumers, and build greater visibility and relevance of the Intex brand. As we continue to expand our presence across consumer electronics and durables, we see meaningful sporting associations such as this as an important part of building a stronger and more contemporary consumer brand.” – Keshav Bansal, Director, Intex Technologies
“We are delighted to welcome Intex Technologies as the National Team Sponsor of Sri Lanka Cricket for this highly anticipated Test series. Intex is a prominent Indian consumer technology brand with a strong connect with consumers across India. We are pleased to have them partner with Sri Lanka Cricket for this series. The association reflects the strong commercial appeal of India–Sri Lanka cricket, and we look forward to a mutually successful partnership and an exciting series of Test cricket.” – Upul Navaratne Bandara, Head of Marketing, Sri Lanka Cricket
Advtech signs multi-year partnership with Cricket South Africa
Advtech Limited has signed a multi-year partnership with Cricket South Africa, becoming the official sponsor of the Proteas Women’s inbound Test series and CSA Youth Weeks, and an associate partner of the Proteas Men’s Test series.
“We are excited about teaming up with Advtech. This partnership goes beyond what happens on the field. For CSA, it is important that our work has meaningful social impact, and partnering with Advtech strengthens the connection between cricket, education and the development of young people throughout our pathway.”
“From introducing young boys and girls to the game through the KFC Mini-Cricket programme, our Youth Weeks and the professional game, education has an important role to play at every level. This partnership aims to unlock support for the system and help prepare cricketers for opportunities beyond their playing careers.” – Pholetsi Moseki, Chief Executive, Cricket South Africa
“Our partnership with Cricket South Africa extends across the sport, from grassroots to the elite Men’s and Women’s teams.”
“It represents a powerful investment into South Africa’s most inclusive sporting code that will also significantly benefit our brands.” – Geoff Whyte, Chief Executive Officer, Advtech
Kookaburra extends Cricket Australia partnership through 2030
Kookaburra Sport has extended its partnership with Cricket Australia through 2030, remaining an official equipment partner and continuing to supply cricket equipment, including match balls, across the Australian game.
“We are delighted to extend our long-standing partnership with Kookaburra through to 2030. Kookaburra has been a trusted partner of Cricket Australia for decades, supporting the game at every level, from grassroots through to the elite international stage. Many cricketers use Kookaburra’s equipment, and we are proud to continue working with them to create lasting summer memories for cricketers around the country. – Vanessa Foo, Head of Commercial Sales and Partnerships, Cricket Australia
“Our partnership with Cricket Australia is built on a shared value of supporting all levels of our great game. We’re incredibly proud to continue supporting the players, coaches, and countless volunteers across the country who contribute so much to the game. Our commitment extends beyond providing the number one ball in cricket and world-class equipment – we’re committed to nurturing the game from grassroots to the elite level.” – Leigh Watts, Chief Sales and Marketing Officer, Kookaburra Sport
Domestic and Franchise: Two Keys increases backing for Midlands cricket
Two Keys has strengthened its support for Zimbabwe’s domestic cricket structure, increasing its investment in the Midlands for a third consecutive year with funding across franchise and T20 competition cricket.
Two Keys commits US$20,000 to Midlands cricket
Two Keys has committed US$20,000 to the Midlands Cricket Association for the 2026 domestic season, with US$15,000 allocated to the Rhinos franchise and US$5,000 to the MCA T20 Tournament, marking the beverage brand’s largest investment in the province to date.
“This US$20 000 sponsorship is a testament to the great work we are doing here in Midlands.”
“If you look at national team level, you will see that a lot of our players are being selected for Zimbabwe.”
“Our coaches, technical staff, managers and everyone are working flat out to ensure we continue producing a good brand of cricket.”
“Everyone wants to be associated with a good brand.”
“With all the sponsors coming on board with us, nothing will stop us from going after all the silverware on offer this coming season.”
“I want to tell all the other franchises that they must take us seriously. We are big contenders for the Logan Cup, the Pro50 and the T20.” – John Makuwalo, Chairperson, Midlands Cricket Association, speaking to The Sports Hub
“The money is going to be put to good use.”
“It will support team preparations, player welfare and the running of the T20 tournament. We appreciate Two Keys for coming on board and we are committed to accountability in how these resources are used for the benefit of cricket in Midlands.” – Admire Marodza, General Manager, Midlands Cricket Association
“We have been working with the Midlands Cricket Association for the last two to three years, sponsoring their annual cricket event.”
“It has resonated very well with our brand, and we felt we needed to give something back to the Midlands fraternity for supporting us.”
“We have also had tremendous support and growth in the Midlands, driven largely by Midlands State University.”
“We are not just supporting a brand, we are supporting world-class cricketers.”
“We have players from this province who have gone on to play in the T20 World Cup in India and Sri Lanka. To have world-class players linked to our products makes us very proud. We make the best products, the Kid McCoy of the beverages that we do, and we are really excited to give back.”
“We started from a position of ‘maybe’, then we added a second year. It is now our commitment that we will continue putting resources into this tournament.”
“This is a giant step for us to sponsor the Rhinos, and while things might be hard, we feel we have every reason to invest. This partnership will definitely continue.”
“We want to grow it bigger and be on the map with what we are doing.” – Vincent Soweto, Managing Director, Edward Snell & Company
“For us as players, this support means a lot.”
“It shows that people believe in what we are doing and that they want to see us succeed.”
“The funds will help with better preparation, equipment and welfare, which allows us to focus on cricket and perform at our best.”
“We are grateful to Two Keys and we promise to work hard and bring results to Midlands.” – Michael Chinouya, Player Representative, Rhinos
