‘Let’s BBYELL’ will be the catchcry of the Big Bash Leagues this summer after Cricket Australia (CA) launched its new marketing campaign.
This Big Bash season isn’t just about turning up to watch. It’s about turning up to BBYELL.
Produced by creative agency Eavesdrop and starring Australian actor Felix Cameron, the campaign celebrates the high-energy, unmissable summer experience that is the Big Bash Leagues.
The bold, unified campaign brings Weber WBBL and KFC BBL together under one powerful platform and encourages everyone to attend, cheer their lungs out and make some noise.
The multi-stage launch begins with ‘WBBYELL’ creative, which featured throughout Seven News last Thursday and will now be rolled out nationally.
The second phase of the ‘Let’s BBYELL’ campaign will begin on November 16.
The Weber WBBL|11 starts on Sunday 9 November, while KFC BBL|15 begins on Sunday 14 December. Fans can purchase tickets to the Weber WBBL and KFC BBL here.
Cricket Australia Head of Brand & Marketing Teresa Basile said:
“We are thrilled to introduce the ‘Let’s BBYELL’ campaign and can’t wait for the summer of Big Bash to begin.
“The Big Bash is proudly and unapologetically loud, it’s an immersive family-friendly experience driven by passionate supporters and the world’s best players.
“This distinctive campaign showcases all the emotions and energy of the Big Bash, encouraging everyone to not only attend, but to cheer their lungs out and make some noise for their favourite players.
“I would like to thank our creative partner Eavesdrop who worked in collaboration to deliver the campaign.”
Felix Cameron said:
“It’s pretty surreal to have watched and loved the Big Bash for so many years and now be part of the marketing campaign. Getting to meet the players and talk cricket all day on set was a dream come true!
“Big Bash is hands down my favourite time of year. I’ve been a die-hard Melbourne Stars fan since I was five, and the Melbourne Derby is a lock-in tradition with my family. I’ve also got a soft spot for the Heat after living in Brisbane in 2022.
“So… go Stars and go Heat!”
Campaign credits
Cricket Australia
Executive General Manager, Big Bash Leagues: Alistair Dobson
Executive General Manager, Digital, Marketing and Communications: Alex Lavelle
Head of Brand & Marketing: Teresa Basile
Senior Marketing Manager, Big Bash Leagues: Sarah Quinlan
Marketing Lead, Big Bash Leagues: Jesse Lovig
Marketing Specialist, Big Bash Leagues: Jack Lloyd
Channel Strategy & Implementation Lead: Harrison Orchard
Eavesdrop, Ad Agency:
Founder, ECD Art Director: Adam J Francis
ECD, Copywriter: Glenn Dalton
Senior Account Director: Amanda Ryan
Account Executive: Gus MacDonald
Strategy: Anushka Darcy
Senior Producer: Liesel Haug
Media Agency – Initiative
Client Partner: Aaron Farrelly
Client Director: Ben Clarke
Group Investment Director: Sam Bailey
Chief Strategy Officer: Tom Dodd
Strategy Director: Tate Nalen
Supaflr, Film Production Company:
Founder, Director: Armand De Saint-Salvy
Executive Producer: Hollie Gibson
Producer: Elle Tosolini
DOP: Simon Walsh
Costume Design: Denia Henricus
Talent:
Lead Talent: Felix Cameron
Manimal Post, Post-Production Company:
Colourist: Denzil Heeger
VFX Artist: Ryan Brett
Motion Graphic Designer: Neil Sanderson
Producer: Hannah Byrnand
Rumble Studios, Music & Sound.
Sound Engineer: Liam Annert
Composer: Jeremy Richmond
Producer: Bec Ivanov
