Campa, a well-known beverage brand under Reliance Consumer Products Limited (RCPL), has partnered with JioStar as a ‘co-powered’ sponsor for the 18th edition of TATA IPL 2025. This collaboration aims to boost brand visibility across television, digital platforms, and engagement with cricket fans throughout India.
The TATA IPL 2025 is set to take place from March 22 to May 26, featuring 74 matches across 14 venues in India. The tournament is expected to draw millions of viewers both domestically and internationally, offering Campa an extensive platform for brand exposure.
Campa’s sponsorship ensures prominent visibility on the Star Sports Network, including regional HD and standard channels, alongside JioStar’s OTT streaming platform, maximizing consumer engagement throughout the season.
Ketan Mody, COO of Reliance Consumer Products Limited, emphasized the significance of this collaboration, stating, “Our collaboration with JioStar for the TATA IPL is a logical progression of our long-standing dedication to cricket. We are increasing our visibility on the largest stage in India by obtaining exclusive co-powered sponsorship across digital and TV. Through this partnership, we can interact with millions of cricket enthusiasts and promote brand loyalty throughout our beverage line.”
Ishan Chatterjee, Head of Business, Sports Revenue, SMB & Creator at JioStar, shared his excitement, saying, “We are thrilled to have Campa as a major sponsor for the 2025 TATA IPL. Given JioStar’s unparalleled reach and Campa’s established reputation in the beverage industry, we are eager to craft unforgettable moments that will speak to millions of Indian fans.”
Campa has had a history of collaborations with the BCCI and various IPL teams over the past two years. In IPL 2025, the brand will take center stage in television broadcasts, while its energy drink segment, Campa Energy, will have a strong presence on digital platforms.
As for the IPL 2025 schedule, the season will begin on March 22, with defending champions Kolkata Knight Riders (KKR) facing off against Royal Challengers Bengaluru (RCB) at Eden Gardens in Kolkata. The tournament will feature 10 teams, 74 matches, and will be played across 13 venues. Notably, there will be 13 double-header days, with afternoon matches starting at 3:30 PM IST and evening games at 7:30 PM IST. The grand finale will take place on May 25, 2025, also at Eden Gardens.
With this sponsorship, Campa continues to strengthen its presence in Indian cricket, leveraging the IPL’s massive platform to connect with fans and expand its market reach.
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