Cricket Australia (CA) and Toyota Australia have announced a four-year extension of their long-running partnership, continuing a collaboration that supports Australian cricket from grassroots to elite levels. The renewed deal runs through to 2029.
Toyota’s Good for Cricket program delivers grassroots impact
Since 2012, Toyota has been a driving force behind community cricket through the Toyota Good for Cricket Program. The initiative helps local clubs raise funds through an annual raffle and has generated over $8.3 million in the past seven years.
In 2024 alone, 1,011 cricket clubs participated, raising $915,000—with all proceeds going directly back to clubs. Winners also receive valuable prizes, including new Toyota vehicles.
Partnership extends across all levels of Australian cricket
The extended agreement covers CA’s full ecosystem, including:
- Australian Men’s and Women’s National Teams
- KFC Big Bash League (BBL)
- Weber Women’s Big Bash League (WBBL)
- Inclusion and diversity programs
Toyota will also remain the official automotive partner for all state cricket associations, supporting local and regional cricket through sponsorship and community engagement.
Leadership statements highlight shared commitment
“We are thrilled to extend our long-standing partnership with Toyota Australia,” said Ed Sanders, CA Chief Commercial Officer. “Their support helps grow cricket at the grassroots level and makes our sport more inclusive and accessible.”
“Cricket is a sport that unites communities and inspires Australians,” added Sean Hanley, VP of Sales and Marketing at Toyota Australia. “We’re proud to continue our journey with Cricket Australia and support a sustainable future for the game.”
Partnership to fuel long-term cricket sustainability
This multi-year extension further cements Toyota’s position as a key enabler of Australian cricket’s long-term development. As CA continues to invest in participation, inclusion, and high-performance pathways, partners like Toyota are seen as instrumental to those efforts.
To learn more about the Toyota Good for Cricket Raffle, visit: www.toyota.com.au/community/partnerships/cricket/raffle
