Cricket’s commercial momentum continued across the globe this week, with AAMI landing principal partnerships with both the Sydney Sixers and Perth Scorchers, Genesis signing a three-year deal spanning New Zealand Cricket from grassroots to the national teams, and Mankind Pharma taking title sponsorship of the Sher-E-Punjab T20 League. Elsewhere, Canada Super60 added match ball and trading card partners, Ricky Ponting invested in Century Cricket Centres, Rinku Singh secured global representation with EMW Global, and a wave of domestic and franchise deals brought new backing to teams and competitions across Australia, India and South Africa.
BBL: Principal partnerships, community investment and international expansion shape commercial activity
Commercial activity across the BBL included major principal partnerships for the Sydney Sixers, Perth Scorchers and Melbourne Renegades, alongside a Western Australian Government initiative using the Scorchers’ historic Chennai season opener to promote the state in India.
AAMI becomes Sydney Sixers Principal Partner
AAMI has signed a two-year agreement to become Principal Partner of the Sydney Sixers’ BBL and WBBL teams through the end of the 2027-28 season. The insurer will feature on the front of both teams’ playing shirts and on their caps and helmets, while also becoming the Sixers’ Official Insurance Partner, an Official Partner of Cricket NSW and Presenting Partner of the Sixers’ Community Rounds.
“We’re delighted to welcome AAMI as Principal Partner of the Sydney Sixers.”
“AAMI is one of Australia’s most recognised and trusted brands, with a long history of supporting Australians when they need it most.”
“Their commitment to community aligns strongly with our values as a club and our ambition to create meaningful connections with our members, fans and grassroots cricket communities.”
“We’re particularly excited to have AAMI partner with us on our Community Rounds, which play an important role in celebrating and supporting the local clubs, volunteers and participants who are the lifeblood of cricket across New South Wales.”
“We look forward to building something special alongside AAMI over the next two years and we thank them for their support.” – Rachael Haynes, General Manager, Sydney Sixers
“Cricket has a wonderful way of bringing Australians together, whether it’s at the ground, around the television or at a local club. That makes our NSW Cricket and Sydney Sixers partnership a great fit for AAMI.”
“We’re thrilled to support both the WBBL and BBL teams and to play a role in the Sixers’ Community Rounds, celebrating the clubs, volunteers and fans who make cricket such an important part of communities across New South Wales.”
“We’re looking forward to showing up for Sixers fans throughout the season and bringing the partnership to life in ways that are exciting and memorable for all.” – Mim Haysom, Executive General Manager, Brand and Customer Experience, AAMI
AAMI joins Perth Scorchers as Principal Partner
AAMI has entered a two-year partnership with Perth Scorchers and WA Cricket, becoming a Principal Partner of the Scorchers ahead of the upcoming BBL and WBBL seasons. AAMI branding will appear centrally on the club’s playing and training kits and on both collars of its official media polo, while the partnership will introduce AAMI Community Champions, a volunteer recognition program offering matchday experiences and five $1,000 grants for participating community cricket clubs.
“We’re thrilled to welcome AAMI as Principal Partner of the Perth Scorchers, and to begin what we believe will be a highly impactful partnership over the next two years.”
“AAMI Community Champions is a fantastic initiative which will recognise the tireless efforts of volunteers who are the backbone of community cricket across Western Australia.”
“Our clubs, players and families rely on the dedication of these individuals every season, and through this program we’ll be able to celebrate their contribution in a meaningful way while creating unforgettable Perth Scorchers experiences.”
“Together with AAMI, we’re proud to help shine a light on the people who make our game stronger and continue to grow the sport throughout the state.” – Kade Harvey, General Manager, Perth Scorchers
“Cricket has an incredible ability to bring people together, whether that’s at a local club, in the backyard or at a packed stadium. Through our partnership with the Scorchers and WA Cricket, we’re looking forward to celebrating the people who make those moments possible.”
“Volunteers are the backbone of community sport. They dedicate countless hours behind the scenes helping clubs, players and families, often without recognition, and we believe their contribution deserves to be celebrated.”
“That’s why we’re particularly excited about the AAMI Community Champions program, which will help shine a light on the volunteers, local champions and everyday Australians making a real difference in their communities across Western Australia.”
“We’re thrilled to support both the WBBL and BBL teams and look forward to bringing the partnership to life in ways that create memorable experiences for fans while celebrating the people who help community cricket thrive across Western Australia.” – Mim Haysom, Executive General Manager, Brand and Customer Experience, AAMI
Western Australia partners with Perth Scorchers for State of Energy campaign
The Western Australian Government has established a new relationship between the Perth Scorchers and its global State of Energy initiative ahead of the club’s BBL|16 opener against Melbourne Renegades in Chennai on December 12. The first BBL match staged outside Australia will provide a platform to promote Western Australia’s investment, tourism and creative industries to Indian audiences as part of the state government’s wider trade and investment mission.
“Having the Big Bash League hold its first ever international match with the Perth Scorchers is both an enormous opportunity for WA and for our fantastic host city Chennai. While on the WA Government’s investment and trade mission through the country it’s very clear to see the passion for cricket here and the excitement for the BBL opener continues to grow. I want to create quality local jobs for Western Australians, and one way to do that is by boosting our trade and investment relationships with the countries in our time zone.”
“India is one of Western Australia’s largest trading partners and missions such as this provide invaluable face-to-face opportunities which grow relationships and showcase what our great State has to offer on an international stage.” – Hon. Roger Cook, Premier, Western Australia
“The Perth Scorchers are incredibly proud and excited to be making history by opening the first-ever BBL match in Chennai. Expectations are high, and we have a strong team. I was recently in Chennai, and the pitch is looking great and the mood is electric. We’ve already got a strong and passionate base of Indian cricket supporters back in Perth, and I’d love for our brand and history to be celebrated across India as well. This is a fantastic opportunity to bring them closer to the Club and to Western Australia.”
“We love engaging with cricket fans wherever they are in the world, and we’re proud of the style of cricket we play. I think fans in Chennai, and across India, are going to enjoy what they see. We’re looking forward to working together in Chennai to deliver a great win in December. We’re confident we can have another great season next year.” – Adam Voges, Head Coach, Perth Scorchers
Tangerine renews Melbourne Renegades partnership as Principal Partner
Australian telecommunications provider Tangerine has renewed its Melbourne Renegades partnership for a third consecutive year and will serve as the club’s Principal Partner for the 2026/27 season. Tangerine branding will feature on the front of both the Renegades’ WBBL and BBL jerseys throughout the season.
“We’re incredibly proud to be the Principal Partner of the Melbourne Renegades this season.” – Andrew Branson, CEO, Tangerine
“This season is all about backing in our players and fans to come together and achieve something special and we’re delighted to have an Australian brand like Tangerine support us on that journey.” – Max Abbott, General Manager, Melbourne Renegades
Other Franchise Leagues: Canada Super60 adds match ball and trading card partnerships
Canada Super60 expanded its commercial portfolio ahead of its 2026 tournament with partnerships spanning playing equipment, emerging-player support, performance awards and collectibles, as the Canadian T10 league prepares for its September 29 to October 4 event at BC Place in Vancouver.
SG becomes Canada Super60 Official Match Ball Partner
Sanspareil Greenlands (SG) has been named Official Match Ball Partner of Canada Super60 for its 2026 edition, supplying its Test LE White Cricket Leather Ball for every match across the men’s and women’s competitions. SG will also present the SG Cougar Claw Bowler of the Match and Bowler of the Tournament awards in both competitions and provide playing uniforms for emerging Canadian men’s and women’s players through its Emerging Player Support Programme.
“We are extremely excited to support this initiative for Associate nations through our partnership with Canada Super 60. Under the able leadership of cricketing legend Yuvraj Singh, events like Canada Super 60 provide a valuable platform for these countries to showcase their talent and create opportunities for their players. At the very core of SG ethos is to develop the game of cricket and provide access to quality products across globe, SG has built its cricket-ball expertise over several decades, including at the highest level of Test cricket, and we are committed to taking that experience to players and competitions around the world.”
“Canada is an exciting and rapidly developing cricket market. Supplying the Test LE White Cricket Leather match ball across both the men’s and women’s competitions gives us an opportunity to demonstrate the quality, consistency and performance of SG balls in a demanding short-format environment.”
“Our involvement goes beyond supplying equipment. Through the SG Cougar Claw bowling awards and our support for emerging Canadian players, we want to recognise performance while contributing meaningfully to the continued development of cricket in Canada.” – Paras Anand, CEO, SG
“We are delighted to welcome a legendary cricket brand like SG to the Canada Super 60 family. This partnership reflects a shared philosophy: a belief in creating opportunities, backing emerging talent, and helping cricket grow. SG’s commitment to supporting emerging Canadian men’s and women’s players with playing kits is particularly commendable. Alongside its role as our Official Ball Sponsor and presenter of the SG Cougar Claw bowling awards, this support gives the partnership a purpose that extends beyond the competition itself.” – Abhishek Shah, Founder and Chairman, Canada Super60
Canada Super60 partners with Sportsnection for 2026 trading card collection
Canada Super60 has partnered with Sportsnection to produce a limited-edition trading card collection featuring players from all nine teams in its 2026 season, comprising six men’s and three women’s teams. The collection will include autographed, game-used relic and limited-edition numbered cards, while the partners will also operate an autograph booth at BC Place throughout the six-day tournament.
“We are truly excited about this partnership with Sportsnection. As an avid sports card collector myself, I know that the sport of cricket is way under-represented in the trading card market, and we wanted to find new ways for our fans to interact with the Super60 brand of cricket.” – Abhishek Shad, Founder, Canada Super60
“With our mission of creating the connection between athletes and their fandom, creating this set of trading cards for Canada Super60 helps us achieve that goal by bringing fans that much closer to their favorite players.”
“This Super60 league trading card set will be created with both the younger cricket fan in mind, as well as the collector. We want to leverage the excitement of this sport with cricket leagues, teams and fans around the world.” – Omar Khokhar, Founder, Sportsnection
“Sports leagues around the world have benefited through the development of a passionate trading card collector ecosystem. We want to help build the same thing for fans of cricket, the second most popular sport in the world.” – Edward Gold, CEO, Sportsnection
National Boards: Technology, energy and nutrition brands expand cricket partnerships
National board commercial activity included CP PLUS securing technology-led rights around India-Afghanistan T20Is, Cricket Uganda opening partnership discussions with Hungry Lulu, and New Zealand Cricket adding Genesis as a major three-year partner and Ai+ Smartphone for India’s 2026 tour.
CP PLUS becomes Exclusive Third Umpire Partner for India-Afghanistan T20Is
CP PLUS has become the Exclusive Third Umpire Partner for the India-Afghanistan T20I series, extending the surveillance brand’s previous involvement with Third Umpire properties in bilateral cricket. CP PLUS is also powering the Umpire Cam, giving viewers a first-person perspective from the on-field match official.
Cricket Uganda explores strategic partnership with Hungry Lulu
Cricket Uganda has held discussions with healthy snacks brand Hungry Lulu over a potential strategic partnership focused on athlete performance, nutrition and corporate collaboration. The proposed relationship could see Hungry Lulu’s snack bars, nut mixes and protein products support the conditioning, recovery and fueling requirements of Uganda’s national team players, with formal partnership details expected to be finalized in due course.
“Partnering with brands that share our vision for health, nutrition, and performance is a crucial step for Ugandan cricket. This engagement with Hungry Lulu is about finding direct, practical ways to support our players’ welfare while building a strong corporate relationship that adds value to both organizations.” – Denis Musali, Honorary Secretary, Cricket Uganda
“Optimal athletic performance starts with what we put into our bodies. Hungry Lulu’s range of healthy snacks is a great fit for our players. Clean, targeted nutrition is just as vital as physical conditioning when it comes to quick recovery, managing fatigue, and keeping our athletes performing at their peak throughout gruelling tournament schedules.” – Imam Tugume, Physiotherapist, Cricket Uganda
Genesis signs three-year partnership with New Zealand Cricket
Genesis has signed a three-year partnership with New Zealand Cricket spanning grassroots and international cricket. The energy company will become naming rights partner of Genesis Smash Play and back the BLACKCAPS and WHITE FERNS as back-of-shirt sponsor, while also sponsoring the opening Powerplay of each innings at every NZC home white-ball international over the next three seasons.
“This partnership breaks new ground for NZC in terms of being our first major energy partner and we couldn’t be happier to have them on board ahead of a massive home summer.”
“Genesis get that cricket isn’t just about the BLACKCAPS and WHITE FERNS – it’s about kids picking up a bat for the first time through Genesis Smash Play and ensuring the next generation get to enjoy the game we all love.” – Geoff Allott, CEO, New Zealand Cricket
“At Genesis, we believe the best Kiwi summers are lived at full power.”
“That’s why we’re proud to back Kiwi cricket at every level, from the next generation discovering the game through Genesis Smash Play to our national teams inspiring us on the world stage.”
“Our ambition is to help make cricket even more fun, exciting and rewarding, creating more reasons for New Zealanders to play, support and celebrate the game throughout the summer.” – Stephen England-Hall, Chief Revenue Officer, Genesis
Ai+ Smartphone partners with New Zealand Cricket for India tour
Ai+ Smartphone has partnered with New Zealand Cricket as the Powered By Partner for India’s 12-match tour of New Zealand from October 22 to December 1, 2026, covering five T20Is, five ODIs and two Tests. The five-match T20I leg will be branded the Hero Vida T20I Series, Powered by Ai+ Nova Smartphone, with the partnership facilitated by TCM Sports.
“Cricket is more than a sport in India; it is a shared cultural experience that brings together audiences across generations and geographies. Our partnership with New Zealand Cricket around India’s 12-match tour gives Ai+ an opportunity to participate in one of the most anticipated sporting moments of the year while building relevance for the brand beyond the smartphone category. Technology and sport share a common language of performance, innovation and constant evolution, and this partnership allows us to bring that connection to life in a meaningful way. The significance of this tour is further amplified by the 100-year celebration of sporting ties between India and New Zealand, making it an exciting platform for Ai+ to engage with audiences across both markets.” – Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone
“This partnership brings together a fast-growing consumer technology brand and one of the most significant bilateral tours on the international calendar. Our role with New Zealand Cricket has always been to build relevant commercial partnerships around its cricket, and we are pleased to have enabled AI+ Smartphones’ association with this series. The scale of the tour, combined with the centenary year, makes it an especially strong platform.” – Lokesh Sharma, Managing Director, TCM
“India’s tour is one of the major highlights of our home season, and with 12 matches across three formats, it gives our partners a strong and sustained platform. We are pleased to welcome AI+ Smartphone as the ‘Powered By’ Partner and look forward to working together across what will be a significant series for New Zealand Cricket.” – Geoff Allott, CEO, New Zealand Cricket
Endorsements: Indian players secure new representation
Cricket talent moved into new commercial and representation relationships, with Rinku Singh joining EMW Global, and India U19 players Yashbardhan Singh Chauhan and Manal Chauhan signing with LegaXy.
Rinku Singh signs with EMW Global
India batter Rinku Singh has signed with UK-based sports marketing agency EMW Global as the agency’s first cricket client. The agreement makes Rinku the first Indian athlete to sign such a global pact with the agency, which is expanding its operations into India.
“Now, as I step onto the global stage (with EMW Global), I hope it will be a boost not only for me but also for where I come from.” – Rinku Singh, India Cricketer
“India is a global sporting powerhouse anchored by hundreds of millions of passionate fans.”
“Expanding our Asian footprint into Mumbai and other hubs allows us to connect world-class Indian talent to our international ecosystem while bringing global IPs into the subcontinental market.”
“Rinku is an exceptionally talented cricketer with ambitious goals, and we look forward to supporting his success both on and off the field.”
“Campaigns are only truly effective when tailored to the cultural nuances of each region. Having local leadership on the ground gives us authentic regional expertise coupled with the reach of our teams around the world.” – Michael Rocha Keys, Founder and CEO, EMW Global
LegaXy signs India U19 duo Yashbardhan Singh Chauhan and Manal Chauhan
Sports management and talent representation agency LegaXy has signed India U19 cricketers Yashbardhan Singh Chauhan and Manal Chauhan to its roster. Both Madhya Pradesh players join an agency whose cricket roster also includes Harshit Rana, Yuzvendra Chahal, Harbhajan Singh, Bhuvneshwar Kumar, Ishant Sharma, Umesh Yadav and Ravisrinivasan Sai Kishore.
“Yashbardhan and Manal are two exciting young talents with remarkable journeys already underway. Their performances, discipline and leadership reflect the potential of the next generation of Indian cricket. We are delighted to welcome them to LegaXy and look forward to supporting them as they take the next steps in their careers.” – Aneesh Gautam, Co-founder & President – Talent, LegaXy
Domestic: Title sponsors, naming rights and apparel deals strengthen regional cricket
Domestic and franchise cricket attracted commercial backing across Australia, India and South Africa, with new and renewed partnerships covering competition naming rights, team sponsorship, apparel and player pathways.
Kingsgrove Sports extends Cricket NSW partnership
Cricket NSW and Kingsgrove Sports have extended their longstanding partnership through a new multi-year agreement. Kingsgrove Sports will remain naming rights partner of the NSW Premier T20 competitions while expanding its pathways support as naming rights partner of the AW Green Shield, Brewers Shield and Poidevin-Gray Shield competitions.
“Kingsgrove Sports is Cricket NSW’s longest-standing commercial partner, and we are delighted to extend a relationship that has played an important role in supporting cricket across New South Wales for many years.”
“Harry and Rohini Solomons have made an enormous contribution to our game through their unwavering support of players, clubs and competitions, and we’re incredibly grateful for the role they continue to play in helping cricket thrive.”
“It is especially fitting to announce this extension during Kingsgrove Sports’ 50th anniversary year. Reaching such a significant milestone is a remarkable achievement and a testament to the impact the business has had on generations of cricketers.”
“We are proud of our longstanding association with Kingsgrove Sports and look forward to continuing our partnership as we work together to support the next generation of players and strengthen our pathways programs for years to come.” – Ben Hirschfeld, Chief Commercial Officer, Cricket NSW
“During our 50th anniversary year, it is with immense pleasure and pride that we have chosen to extend our long-standing sponsorship of Cricket NSW to include the Junior Pathways.”
“We sincerely thank Cricket NSW and the wider cricket community for their support, patronage and friendship over so many years. Without this support, we would not have had the opportunity to give back to the community in the way we have.”
“Cricket NSW has truly been a sponsor’s dream, and we greatly value the reciprocal support, partnership and friendship we have shared over the years.”
“We are incredibly proud of our record as the longest-serving sponsor of Cricket NSW, and equally proud of our even longer association with women’s cricket in NSW and Australia.”
“As we celebrate this significant milestone, we look forward to continuing our partnership and supporting the next generation of cricketers.” – Harry and Rohini Solomons, Founders and Owners, Kingsgrove Sports
KragBuzz Sports becomes Bhatinda Royals Official Clothing Partner
KragBuzz Sports has become Official Clothing Partner of Bhatinda Royals for the Sher-e-Punjab League. The Indian sports and athleisure brand will provide the team’s official apparel and sportswear for players throughout the competition.
“We are happy to partner with Bhatinda Royals for the Sher-e-Punjab League. Cricket continues to be an important part of our growth journey, and associations like this allow us to work closely with teams and players at the regional level. We look forward to supporting Bhatinda Royals with comfortable and performance-focused apparel throughout the season.” – Arjun Gupta, Founder & CEO, KragBuzz Sports
Salute Tiranga Cricket League partners with Rotary Club of Mumbai Khar
The Salute Tiranga Cricket League is working with the Rotary Club of Mumbai Khar on a grassroots initiative providing free trials and playing opportunities for aspiring cricketers across India, particularly players facing financial constraints. Trials have been conducted across multiple cities, with stadiums booked in 10 cities for the league’s first season and registration and participation offered free of cost.
“Every player has the potential to achieve something big, but that talent needs the right opportunities, guidance and support. Our aim is to identify talented players from different parts of the country and provide them with better training, coaching and guidance. Cricket has given us a lot, and now it is time for us to give something back to the young players of our country.” – Chetan Sharma, League Commissioner, Salute Tiranga Cricket League
“As an athlete, I understand that talent needs the right platform, guidance and mentorship to flourish. The Salute Tiranga Cricket League is creating a grassroots platform to identify promising cricket talent and provide young players with opportunities to grow. I believe our youth need not only opportunities, but also encouragement and the right direction. This is why I am proud to associate myself with STCL and Rotary Club of Mumbai.” – Sangram Singh, International Wrestler & Youth Icon
“The Salute Tiranga Cricket League aims to provide a platform to talented cricketers from across the country, particularly those who lack adequate resources. Registration and participation in the league are free, with a focus on providing players opportunities and necessary support to progress. STCL brings together experienced cricketers, Ranji-level players, umpires and commentators, giving young players an opportunity to play and learn from seasoned professionals. With the support of Rotary Club, we aim to expand this initiative across the country and provide talented players opportunities to reach bigger platforms.” – Dr. Rajesh Jha, Chairman, Salute Tiranga Cricket League
Mankind Pharma becomes Sher-E-Punjab T20 League title sponsor
Mankind Pharma has become title sponsor of the Sher-E-Punjab T20 League 2026, backing the Punjab Cricket Association-organised competition scheduled from August 30 to September 13 at IS Bindra Stadium in Mohali. The tournament will feature six franchises across 27 matches.
Khyber Cement becomes Red Premier League 2026 title sponsor
Khyber Cement has signed an MoU with Red FM 93.5 to become title sponsor of the Red Premier League 2026, continuing its backing of the regional cricket property in Jammu and Kashmir. The partnership is focused on providing emerging cricketers with a competitive platform and greater visibility.
“Cement is the business of building foundations, and we believe our community initiatives should create foundations for lasting opportunity.” – Umar Tramboo, Director, Corporate and Strategy, Khyber Cement
HomeWorld becomes NSW Breakers Principal Partner
HomeWorld has signed a one-year agreement to become a Principal Partner of the NSW Breakers for the 2026-27 season. The company will serve as the team’s front-of-shirt sponsor for all WNCL matches, expanding its involvement in New South Wales cricket following previous partnerships with the Sydney Thunder’s BBL and WBBL teams.
“Cricket NSW is thrilled that HomeWorld has signed on as the NSW Breakers’ Principal Partner for the upcoming summer.”
“The Breakers are one of country’s most successful sporting teams, and this partnership will aid our ambition of making the Breakers the best high-performance sports program in Australia.”
“We’re incredibly grateful to HomeWorld for their support.” – Ben Hirschfeld, Chief Commercial Officer, Cricket NSW
“We are incredibly proud to become Principal Partners of the NSW Breakers and build on our commitment to cricket and women’s sport.”
“Women’s cricket continues to lead the way, and the Breakers have such a proud heritage and history of success. We’re thrilled to partner with a team that has made such an important contribution to the game.”
“We’re excited about the season ahead with the NSW Breakers. It’s a full-circle moment for us, having worked with Lauren Cheatle when she signed her first WBBL contract. To now see her leading the Breakers as captain is a wonderful moment, and we’re thrilled to see her in this role.” – Trudi Busch, Chief Marketing Officer, HomeWorld
Kaneez Catering becomes Tuskers naming-rights partner
Kaneez Catering has elevated its longstanding sponsorship of the Tuskers to become the team’s naming-rights partner for the 2026 Pro20 campaign. The Pietermaritzburg-based professional team will compete as the Kaneez Tuskers, expanding a relationship that previously saw Kaneez Catering serve as an associate sponsor.
“We are extremely grateful to Kaneez Catering for their continued support and for taking their partnership with the Tuskers to the next level. It is fantastic to see a local business investing in and getting behind a professional team that represents Pietermaritzburg and the wider KwaZulu-Natal Inland region.”
“Kaneez Catering has supported the Tuskers as an associate sponsor for a number of years, and this elevation of the partnership reaffirms their commitment to the team, KZN Inland Cricket Union and the development of cricket in our region.” – Jason Sathiaseelan, Chief Executive Officer, KZN Inland Cricket Union
“We have steadily seen the great work being done in Pietermaritzburg by the Tuskers CEO and the team at KZN Inland Cricket Union, and we are delighted to take our sponsorship with the Tuskers and KZN Inland to the next level.”
“There has been so much improvement at the Union, and the successes of the Tuskers, together with the development projects being undertaken through KZN Inland, bear testimony to the fantastic work being done.”
“As a Pietermaritzburg-based business, we believe it is important to support organisations that contribute positively to our community. We are excited to be associated with the Tuskers and look forward to seeing the Kaneez Tuskers continue to grow and achieve success.” – Goolam Fakey, Director, Kaneez Catering
England: Go North East extends support for Durham’s visually impaired cricket team
Durham Cricket Foundation has secured continued commercial backing for its disability cricket programme, with transport support remaining a key component in enabling its visually impaired team to compete nationally.
Go North East renews Durham VI Team sponsorship for fourth year
Go North East will continue as front-of-shirt sponsor of Durham Cricket Foundation’s Visually Impaired Cricket Team for a fourth consecutive year. The sponsorship helps fund the team’s transport to away fixtures across the country, supporting players with partial or total sight loss competing in ECB competitions.
“We’re excited to continue supporting Durham Cricket Foundation’s VI Team this season.”
“We’re committed to making our services accessible to everyone. It was great to have the team join us for at the launch event of our new electric buses earlier this year. Our new EVs feature a range of accessibility upgrades, including audio-visual next-stop announcements, hearing loops and external sounders to alert pedestrians when a bus is approaching.” – Ben Gilligan, Managing Director, Go North East
“We’re delighted to continue our partnership with Go North East for a fourth consecutive year. Their support makes a real difference to Durham Cricket Foundation and our ability to provide opportunities for visually impaired players to enjoy the game, compete and proudly represent Durham.”
“The sponsorship helps fund transport to away fixtures across the country, removing an important practical barrier for our players and enabling them to take part in competitive cricket. We’re incredibly grateful to Go North East for their continued commitment to the Foundation, the team and making cricket more accessible and inclusive.” – Graeme Weeks, CEO, Durham Cricket Foundation
