From long-term deals fueling Women’s Premier League franchises to Cricket South Africa securing headline partnerships across senior and junior levels, this week’s sponsorship landscape showcased strategic alignment and serious momentum. Meanwhile, the World Legends Pro T20 League made its grand entrance with a stacked sponsor and broadcast lineup, proving that nostalgia-driven formats still hold commercial firepower. Whether it’s helmets, tyres, clean energy, or tech, cricket’s commercial game is as competitive and global as ever.
Franchise leagues: WPL Teams Deepen Sponsor Portfolios, Legends League Kicks Off with Multi-Platform Backing
Franchise teams across the Women’s Premier League continue to solidify their commercial strategies ahead of the business end of the 2026 season. From apparel and clean energy to logistics and nutrition, WPL clubs are aligning with partners that bring both reach and relevance. Meanwhile, the World Legends Pro T20 League debuted in Goa with a full suite of sponsors and broadcast deals, signaling the appetite for nostalgia-powered cricket entertainment remains strong.
Skechers extends partnership with Mumbai Indians Women for third season
Skechers has renewed its deal with Mumbai Indians Women for a third consecutive WPL season, spotlighting Harmanpreet Kaur, Amanjot Kaur, and Amelia Kerr in its campaign.
Rahul Vira, CEO, Skechers South Asia Pvt. Ltd., said, “Our continued partnership with Mumbai Indians reflects Skechers’ commitment to celebrating athletes and the values that define high-performance sport, courage, resilience, and team spirit. As defending champions, Mumbai Indians represent excellence at the highest level, and we are proud to stand by the team for the third consecutive year. The Mumbai Indians jersey by Skechers stands as a symbol of their winning legacy and the unwavering support of their fans.”
A Mumbai Indians spokesperson added, “Our long-term partnership with Skechers across teams has grown stronger each season. Our shared values of excellence and innovation drive us to keep pushing the limits. The customised threads of our jersey reflect our remarkable journey and the ambition to keep pushing boundaries on and off the pitch in this season as well.”
Delhi Capitals lock in wide-ranging sponsor slate for WPL 2026
Delhi Capitals have partnered with DP World as Title Partner, while Lakmé Sun Expert and GMR Group join as Principal Partners. PUMA, BKT Tires, and FREEMANS feature as Associate Sponsors. Supradyn, Amul Protein, and Harvest Gold have signed on as Official Partners.
Gujarat Giants emphasize long-term alignment in commercial strategy
Gujarat Giants continue with Ambuja Cement as Principal Partner and Fortune as Powered By partner. Associate sponsors include BKT Tyres and Everyuth Naturals, with Amul, Amul Protein, Abhik Advertising, and Radio Mirchi rounding out the Official Partner lineup.
World Legends Pro T20 League announces full sponsor and broadcast lineup
The World Legends Pro T20 League launched with SonyLIV, DD Sports, FanCode, YouTube, and Waves as broadcast partners. Sponsors include Goa Tourism (Presenting Partner), Pantheon Development (Umpire Partner), Indigo 91.9 FM (Radio Partner), Viacation (Travel Partner), BookMyShow (Ticketing Partner), Campa Energy (Beverage Partner), Mirchi and Gaana (Entertainment Partners), and Kingfisher Premium Packaged Drinking Water (Good Times Partner).
GREW Solar launches campaign with RCB Women celebrating clean energy
GREW Solar has partnered with Royal Challengers Bengaluru Women for a new brand campaign featuring Lauren Bell, Radha Yadav, and Shreyanka Patil.
Vinay Thadani, CEO & Director, GREW Solar, said, “This brand film is a celebration of performance with purpose. Partnering with the RCB Women’s Team allows us to connect with a new generation that values excellence, ambition and sustainability. At GREW Solar, we believe clean energy is not just about technology, it is about building a stronger future with the right intent and partners.”
Rohit Reddy, Founder & CEO at EiPi Media, said, “The brief from GREW Solar was clear and well-structured, which made execution seamless. Their backend preparation and decision-making enabled us to deliver high-impact assets within the assigned timeline, without compromising on quality or storytelling. This kind of ease of collaboration, backed by strong internal alignment, is where EiPi Media does its best work; fast, focused, and outcome-driven.”
National Boards: Strategic Signings Drive Visibility and High-Performance Alignment Ahead of T20 World Cup 2026
National boards are locking in long-term, performance-oriented sponsorships ahead of a pivotal year in international cricket. From player protection and tech-driven partnerships to grassroots support and global fan engagement, the latest deals reflect a deliberate focus on both visibility and substance.
SHREY becomes Official Helmet and Luggage Partner of Cricket South Africa
Cricket South Africa (CSA) has signed SHREY as its Official Helmet and Luggage Partner in a five-year deal running through 2030. The partnership covers both the Proteas Men’s and Women’s teams and includes gear for all home internationals.
Pholetsi Moseki, CEO, CSA, said:
“SHREY is globally recognised for its innovation in cricket protection and has built a strong reputation for delivering high-performance helmets and premium luggage solutions trusted by professional cricketers worldwide.
This partnership reinforces CSA’s commitment to elite performance standards and player safety, firmly aligned with our strategic pillar of excellence.”
Raghav Kohli, Founder & CEO, SHREY, said:
“With a shared commitment to performance, safety, and innovation, this partnership marks a significant step in strengthening the professional ecosystem of South African cricket while enhancing player protection at the highest level of the game.”
Radar Tyres named Headline and Associate Team Partner of CSA senior and junior teams
Radar Tyres has been announced as the Official Headline Partner of the Proteas Men’s and Women’s T20I teams and Associate Partner of the Test and ODI teams, as well as the Official Partner of the U19 Men’s and Women’s teams.
Pholetsi Moseki, CEO, CSA, said:
“CSA is extremely proud to partner with Radar Tyres, an organisation that shares our values and commitment to excellence. This partnership is a significant milestone, securing support not only for our senior teams but for our junior teams as well.
This partnership reflects our deliberate approach to working with like-minded organisations, guided by a long-term vision of developing the game, supporting our players, and delivering memorable experiences for fans.
Radar Tyre’s support also reinforces CSA’s commitment to access, excellence and inclusion, strengthening our ability to drive high performance across all levels.”
G.S. Sareen, Founder, President & CEO, Omni United, said:
“Cricket embodies performance under pressure, endurance and consistency, values that are core to the Radar Tyres brand. Becoming the Global Team Partner of the Proteas, marks a significant milestone in our global brand journey.
This partnership enables us to connect with passionate cricket fans in South Africa and around the world, while reinforcing Radar Tyres’ position as a trusted, performance-driven brand. It also reinforces our long-term commitment to the South African market, brought to life through our ‘One Team. One Drive.’ campaign, and our promise to make premium-performance tyres accessible and affordable for everyday drivers. Lastly, we would like to thank Team ITW Universe for stitching this partnership with CSA and building the brand Radar here in South Africa.”
IFS becomes Official Team Sponsor of Sri Lanka for ICC Men’s T20 World Cup 2026
Sri Lanka Cricket has partnered with industrial AI software provider IFS as the official team sponsor for the ICC Men’s T20 World Cup 2026. The deal will see IFS branding on the match and training kits throughout the tournament.
Oliver Pilgerstorfer, CMO, IFS, said:
“The ICC Men’s T20 World Cup represents cricket at its most dynamic and exciting, and we’re honoured to stand behind Sri Lanka as they compete on home soil. This partnership reflects our deep roots and long history in Sri Lanka and our commitment to supporting the nation’s growth. As the largest technology employer in the country, we see this as an opportunity to celebrate Sri Lankan talent, both on the cricket field and in the technology sector where our teams are delivering industrial AI solutions to the world’s most progressive businesses.”
Ranil Rajapakse, President, IFS Sri Lanka, added:
“Sri Lanka has been instrumental to IFS’s global success for over 28 years, and supporting our national cricket team is a natural extension of our commitment to this country. This activation is about being part of Sri Lanka’s journey, and we’re excited to see the IFS brand alongside our cricketers as they take on the world’s best.”
Ashley De Silva, CEO, Sri Lanka Cricket, said:
“We warmly welcome IFS on board as our team sponsor for the upcoming T20 World Cup. As a globally recognised technology firm, their partnership comes at a most opportune time, with cricket set to be the main focus during the month-long World Cup across the cricketing world.”
