KT Professional is entering India’s rapidly growing men’s grooming sector with the launch of KT Men, a science-driven grooming brand backed by partnerships with Mumbai Indians and Royal Challengers Bengaluru ahead of the Indian Premier League 2026 season.
The rollout places the brand alongside some of cricket’s biggest global names—including Virat Kohli, Rohit Sharma, Hardik Pandya, Jasprit Bumrah and Suryakumar Yadav—leveraging the cultural influence of cricket to position KT Men as a performance-focused lifestyle brand for young Indian consumers.
Nationwide launch targets ₹100 crore ($11 million) in first year
KT Professional plans an aggressive pan-India rollout, making KT Men products available across a wide range of retail channels including major e-commerce marketplaces, quick-commerce platforms, pharmacies, medical stores, professional salons, and the brand’s direct-to-consumer platform.
The company expects the launch to gain rapid traction, targeting sales of more than 20 lakh units and approximately ₹100 crore (approx. $11 million) in revenue within its first year.
KT Men will offer a full range of men’s grooming products including shampoos, beard oils, styling gels, face wash, body wash, fragrances, and hair protection sprays. The lineup is built around plant-derived keratin protein technology developed to suit Indian hair types and everyday grooming routines.
Brand built on plant-derived keratin technology
The new venture builds on KT Professional’s broader portfolio of science-based personal care products. The company already operates the salon-focused KT Professional haircare brand and KT Kids, a pediatric haircare range.
Explaining the origins of the brand, Dhruv Sayani, Founder of KT Professional, said:
“We are proud to introduce KT Men, a brand born from our long-term vision of redefining men’s grooming in India. This idea started from a personal concern around early greying linked to protein deficiency, inspiring us to create a plant-derived keratin protein range tailored for Indian hair and everyday grooming needs. Partnering with cricket icons like Virat Kohli and Rohit Sharma allows us to connect with young Indian men in a way that celebrates confidence, performance and modern lifestyle.”
IPL partnerships drive marketing strategy
By aligning with two of the IPL’s most commercially powerful teams, KT Men aims to tap into cricket’s massive fan base across India.
Rajesh Menon, CEO of Royal Challengers Bengaluru, said:
“We are excited to partner with KT Men, a brand that mirrors the performance-driven mindset RCB stands for. It addresses real grooming challenges faced by Indian men and makes science-backed solutions accessible to the younger generation.”
According to SportsMint Media, a spokesperson for Mumbai Indians said:
“With Indian cricket riding high after the recent T20 World Cup triumph, KT Men captures the spirit of confidence and momentum in the sport. This partnership reflects exactly what Indian consumers need today: a grooming brand that listens and delivers solutions for real everyday problems.”
Ambitious rollout strategy across India
KT Professional says the launch will take place simultaneously across the country, making KT Men one of the most expansive debuts for a men’s grooming brand in India.
Commenting on the scale of the launch, Sayani said:
“Launching pan-India in a single day, from Jammu to Kochi and Mumbai to Itanagar, marks one of the most ambitious nationwide rollouts for a men’s grooming brand. By collaborating with two of the biggest IPL franchises, RCB and MI, KT Men aligns with teams that embody performance, legacy, and winning culture, reflecting the ambition and scale of our vision.”
With IPL-driven visibility, nationwide distribution, and a science-backed product portfolio, KT Men is positioning itself to quickly establish a presence in India’s competitive men’s grooming market.
