Punjab Kings have confirmed the extension of their partnership with Avon Cycles for the second consecutive year, ahead of the Indian Premier League (IPL) 2025 season. This collaboration brings together two major names from Punjab—Punjab Kings, an IPL franchise, and Avon Cycles, a well-known Indian cycling brand.
Avon Cycles had previously partnered with the team in 2020 and 2024, and now continues its association for the upcoming season.
Satish Menon, CEO of Punjab Kings, expressed his delight at renewing the partnership, stating, “We are delighted to continue our association with the Punjab-based brand. We are always eager to promote Indian brands with a local presence. The renewal of the partnership will strengthen our relationship with fans and help us remain connected.”
Onkar Singh Pahwa, CMD of Avon Cycles, reflected on the enduring legacy of the brand, comparing it to cricket’s special place in the hearts of many. He said, “Avon Cycles has been a symbol of trust and endurance for generations, just as cricket holds a timeless place in people’s hearts. Our partnership with Punjab Kings reflects our commitment to building a legacy that will inspire future champions.”
The renewed partnership is not only a strategic move for both parties but also a chance to engage cricket fans through exciting initiatives. Avon Cycles and Punjab Kings plan to create special campaigns that bring out the vibrant energy of cricket while promoting fitness and sustainability. These initiatives are designed to inspire fans and encourage a healthier, more active lifestyle.
Rishi Pahwa, Joint MD of Avon Cycles, emphasized the importance of leadership in the partnership, saying, “Leadership is about inspiring action and uniting people towards a common goal — values that Avon Cycles and Punjab Kings share. Together, we aim to lead by example, pushing boundaries and achieving greatness.”
Avon Cycles has also played a key role in promoting cycling as a sustainable and healthy activity. Mandeep Pahwa, ED of Avon Cycles, highlighted the shared values of fitness between cricket and cycling, adding, “Cricket and cycling are more than just sports—they’re pathways to a healthier, more active lifestyle. Through our partnership with Punjab Kings, we aspire to champion fitness and encourage everyone to pedal towards a better tomorrow.”
_______________________________________________________________________________________
Stay ahead of the latest cricket industry trends by subscribing to our free cricexec “daily briefing” newsletter.
