Washington Freedom, the first professional cricket team representing the U.S. capital in Major League Cricket (MLC), has announced a multi-year partnership with Clover—the world’s smartest point-of-sale system and a brand from global fintech leader Fiserv (NYSE: FI).
As Official Partner and Kit Sponsor, Clover’s branding will feature prominently on Washington Freedom’s playing kits and throughout matchday experiences beginning with the 2025 MLC season. Clover also becomes the team’s Official Point-of-Sale Partner, powering payment solutions across venues and fan touchpoints.
This partnership marks Clover’s first entry into cricket, adding to its robust sponsorship portfolio across the NFL, NBA, MLB, NHL, and MLS. The move highlights Clover’s commitment to expanding its presence in diverse and emerging sports markets.
“Fiserv is a world-class brand that shares our passion for innovation, performance, and global ambition,” said Sanjay Govil, owner of Washington Freedom. “Together, we’re not just growing a franchise—we’re helping shape the future of cricket in the United States.”
Growing cricket’s footprint in America
The partnership comes as cricket, the world’s second-most-watched sport, gains momentum in the U.S. With national and international broadcasts set to showcase MLC matches in 2025, Clover’s involvement aims to elevate fan experiences and commercial engagement for Washington Freedom.
“We are excited to embark on this groundbreaking partnership with Washington Freedom,” said Guy Chiarello, Vice Chairman at Fiserv. “By leveraging our global reach, we aim to foster a deeper connection to this dynamic sport as it continues to grow in the United States.”
The partnership officially launches alongside the start of the 2025 Major League Cricket season, running June through July. With Freedom’s matches accessible across the U.S. and abroad, the team and Clover are aiming to shape a new chapter in American cricket.
About Washington Freedom
Washington Freedom is the first professional cricket franchise based in Washington D.C., competing in Major League Cricket. Owned by entrepreneur and technologist Sanjay Govil, the team partners with Cricket New South Wales, one of Australia’s most successful cricket institutions. The franchise is committed to uniting communities and pushing cricket forward in the American sports landscape. Visit washingtonfreedom.com to learn more.
About Fiserv and Clover
Fiserv, Inc. (NYSE: FI) is a Fortune 500 company and global leader in payments and financial technology. Through its brand Clover, the company delivers smart point-of-sale and business management solutions to businesses around the world. Fiserv is a member of the S&P 500 and has been named one of Fortune’s World’s Most Admired Companies™. Learn more at fiserv.com.
