Sunday, March 26, 2023

Islamabad United introduces the home-away kits concept to Pakistan

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 Islamabad United, the most successful team of the HBL PSL with two championship wins, are pleased to the announce the launch of its official home and away kits for PSLV. The kit was released on Islamabad United’s digital platforms today.

With this launch, Islamabad United has introduced the concept of Home-Away kits to the PSL as well as Pakistan sports in general. The team which prides itself in pioneering new and innovative concepts to PSL, also becomes the first team in PSL history to have both a home and away kits. With the Pindi Cricket Stadium designated as Islamabad United’s permanent home, the matches there will be played in the team’s home kit. For matches outside of Rawalpindi/Islamabad the Away Kit will be employed.

Regarding the new concept, Ali Naqvi, the owner of the franchise said, “We have always prioritized quality over appearance, and the changes we have made for our kits over the past years have been reflective of that. While the concept of home and away kit is becoming more of a norm in cricket, we are proud to be the first to introduce that concept in Pakistan. Islamabad United has always taken pride in being innovative in everything on and off the field, and this is just a continuation of that. Our fans in Rawalpindi and Islamabad will see us in our familiar red. The Pindi Cricket Stadium is our home ground, where we have waited for five years to play, and we want to truly make it our home.”

One of the priorities that Islamabad United has defined for itself is the introduction of international standards and practices to Pakistan cricket – not only with what happens on the field, but everything that happens around it too. Introduction of this kits concept is another action to further cement that proud tradition.

The details for the new kit are:

Flame Red – Represents Power and Intellect. Islamabad United is the #DimaghSe Team. We believe in equipping ourselves with the modern tools of sporting success. Our dominant use of this color in our ‘home kit’ indicates our strategy of not only benefitting from the passion and love we get from our home fans and but to continue using our #DimaghSe strategy.

Fire Red – Represents Passion and Skill. Traits that form a core part of ISLU and Pakistan’s firebrand sporting identity.

Flame Yellow – Represents Unity and Fair Play. We play as one in the ISLU Family and are proud to represent the entire federation in our own league. We strongly believe that #UnitedWeWin as a team and as a nation. Our dominant use of this color in our ‘Away kit’ indicates our strong desire for unity as a team and a nation in ‘away’ stadia.

The Two Star Sheru Logo – Represents Pride, Honour and Regalia. ISLU takes immense pride in being the only two-time champions of the PSL.

The products are available for purchase from Islamabad United’s website (IslamabadUnited.com), and the franchise’s digital platforms.

These include:

Facebook.com/IsbUnitedPSL ;

Twitter. com/IsbUnitedPSL

Instagram.com/IsbUnited

Islamabad United is one of the six franchise teams in the Pakistan Super League (PSL) and is the winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.

Leonine Global Sports(LGS) is the proud owner of Islamabad United, the FIRST CHAMPIONS  and the most successful team of the Pakistan Super League. Part of the Leonine Global group, Leonine Global Sports is focussed on enabling sports and creating franchises with a mission to provide:  1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4)An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5)A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7)A responsible member on CSR.

The company focusses on the above mission statement by implementing a strategy built around the principles of 4Es – Excellence, Empowerment, Education and Environment.

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