Wednesday, May 22, 2024

Islamabad United welcomes Ailaaj as HealthTech partner for PSL7

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Photo Credit: Islamabad United

Islamabad United, the most successful franchise in HBL PSL history and the winner of the first and third editions of the tournament, as well as the owner of the highest win percentage in league history, is happy to announce that they Ailaaj will be the official HealthTech Partner of the franchise for the for the seventh edition of the PSL.

Ailaaj is Pakistan’s first full-stack digital healthcare platform offering end-to-end patient care services. The start-up is part of the Fazaldin Group; a leading organization providing healthcare and products for the past 70 years.

Regarding the partnership, Ali Naqvi, the owner of Islamabad United said, “We have always believed that our duty and responsibility to Pakistan goes beyond our immediate work. The e-pharmacy industry in the country has grown exponentially since the first wave of Covid hit Pakistan. The average spending on healthcare for Pakistanis has grown sixfold over the past two decades and the ability to access the e-pharmacy industry in our new normal is a necessity. In light of this it makes obvious sense for us to partner with Ailaaj, and we hope that this partnership is a fruitful one.”

Hyder Mumtaz, the CEO and Founder of Ailaaj, echoed those sentiments stating, “Digital healthcare has been instrumental in providing everyday Pakistanis easier access to primary care services; a vital need that was even more apparent over the last two years. The platform of PSL’s most successful franchise allows us to reach an even larger audience and provide them with the services that are necessary to deal with today’s world. In Islamabad United we also have a brand that prides itself on excellence and professionalism, and these are values that we share. Thus we are glad that we have this partnership with Islamabad United.”

Islamabad United is the most successful team of the Pakistan Super League (PSL); winner of the first and third seasons of the HBL PSL and the team with the highest win percentage in league history. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.

Ailaaj is Pakistan’s first fully integrated healthcare platform providing end-to-end primary care services on a singular platform. Keeping true to parent organization Fazal Din Group’s ethos of ensuring quality and trusted health services. Ailaaj is working to address everyday Pakistanis’ unique care needs by building an e-pharmacy that sources products directly from manufacturers providing telehealth consultations through a dedicated panel of PMDC qualified doctors, lab testing and corporate and wellness programs.

AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and the most successful team in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide:  1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.

The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.


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