Friday, September 24, 2021

CWI: Lifebuoy becomes the official hand sanitizer of West Indies tour of England

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The Unilever brand has partnered with the West Indies, the first international cricket team to travel to the UK since the start of the COVID-19 pandemic, to provide hand sanitizer product to the touring party. The partnership is actively contributing to Lifebuoy’s commitment to improve the hand hygiene habits of communities around the world and has already reached over 1 billion people

Cricket West Indies (CWI) and the West Indies team today announced a new partnership with Lifebuoy, the world’s number one selling hygiene soap, for their ongoing Sandals Tour of England. The series started last Wednesday July 8, as West Indies faced England in the opening match at the Ageas Bowl, Southampton.

Lifebuoy will be working with the West Indies by providing hand hygiene products to the full touring party. The brand will also be capturing content with the squad to help champion the cause for better health through hygiene. Players and support staff will take part in a number of ‘myth busting’ challenges as well as light-hearted educational videos, to help motivate fans around the world to improve their hygiene behavior.

Kartik Chandrasekar, Global Vice President of Lifebuoy, said:

“Lifebuoy has always been a brand that has looked to support people in their quest for better personal hygiene. We are incredibly proud to be partnering with such an iconic team as the West Indies, who are the first international sports team to travel to the UK since the country was placed in lockdown earlier this year”.

Dominic Warne, Commercial Director of Cricket West Indies said:

“CWI are delighted to announce this new partnership with Lifebuoy where our cricketers will be delivering engaging and fun content as part of a serious mission to improve hygiene and health. The West Indies are loved and followed around the world, and we’re looking forward to joining forces with Lifebuoy to improve hygiene behaviour as fans tune in from around the world to follow this historic Test Series.“

West Indies’ Tour of England consists of a three-match Test Series, played behind closed doors. The #RaisetheBat Series is part of the ICC World Test Championship which concludes in 2021. The First Test starts at the Ageas Bowl, Southampton on July 8 before the second (July 16-20) and third (July 24-28) Tests will be played at Emirates Old Trafford, Manchester. Players have been quarantined and entered a ‘bio-secure bubble’ ahead of the matches, with temperature checks and COVID-19 testing taking place on a regular basis.

To join the conversation, watch any of Lifebuoy’s exclusive content with the West Indies team search ‘Lifebuoy Global’ on YouTube, or follow @lifebuoysoap on Twitter and Instagram.

About Lifebuoy

Lifebuoy is the world’s number one selling antibacterial soap, sold in nearly 60 countries. Through the Lifebuoy brand, we aim to make a difference by creating quality, affordable products and promoting healthy hygiene habits. Our goal is to help 1 billion people around the world improve their hygiene behavior by the end of 2020.

The desire to be clean, active and healthy is intrinsic to everyone – irrespective of age or economic status. We understand this and Lifebuoy soap has championed the cause for better health through hygiene for more than a century. An inspiring vision for more hygienic, healthier and ultimately more vital communities is the driving force behind the Lifebuoy brand. To realize this vision, we look to consistently innovate and provide accessible Lifebuoy products to a wide variety of consumers. The vision also commits the Lifebuoy brand team to visible action, through inspiring projects that motivate consumers to improve their hygiene behavior.

Since the launch of the Lifebuoy brand in 1894, we have supported people in their quest for better personal hygiene. The classic red bar of soap and its distinctive medicated carbolic scent was synonymous with cleanliness throughout the twentieth century. Today, the brand is so much more. With its many soap variants and specially-designed body washes, Lifebuoy products give protection from 10 infection-causing germs. These, along with the range of liquid hand washes and hand sanitizers, ensure daily hygiene and freshness for the entire family.

Social Media:

Twitter – @lifebuoysoap

YouTube – ‘Lifebuoy Global’

Instagram – @lifebuoysoap

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