Monday, June 17, 2024

Hero CPL 2020 generates unprecedented brand support

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Photo Credit: Caribbean Premier League

12 Major Partners Sign-up for “the Biggest Party in Sport”

Hero Caribbean Premier League (CPL) is delighted to announce a full complement of sponsors for the 2020 event. Joining Title Sponsor Hero, and Official Partners Digicel, El Dorado Rum, Republic Bank and Dream11 are new major partners in Fun88 and Googly Esports. 

The Hero CPL will be the first franchise T20 tournament to return since the lockdowns as a result of the COVID-19 pandemic and will take place behind closed doors in two stadiums in Trinidad & Tobago. All members of the CPL tournament bubble are now in the country and have tested negative for COVID-19.

The interest in the tournament this year is expected to pass the record numbers that were achieved in 2019 and the level of support from leading brands is another example of both this and the status that CPL has reached in the global cricketing calendar. 

Speaking to the 2020 event, which kicks off at Brian Lara Stadium in Trinidad on August 18th, Commercial Director Jamie Stewart said; “On behalf of Hero CPL I would like to thank all our loyal partners for continuing to support this very important regional event through these challenging times. We would also like to welcome partners such as Fun88 and Googly for joining hands with us for the first time. It is has always been true to say that Hero CPL could not exist without its partners and in 2020, during these extraordinary times, that is truer than ever. We would like to extend particular thanks to Hero Motocorp, the world’s leading motorcycle brand, who have supported us since the beginning and continue to drive ‘the biggest party in sport.'”

2020 Partner List

Title Sponsor: Hero

Official Partners: Fun88, El Dorado Rum, Republic Bank, Dream11, Googly

Official Sponsors: Angostura LLB, Guardian Life, Visa, Fedex, BetDaily, Carib

ABOUT THE HERO CARIBBEAN PREMIER LEAGUE:

First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. There was a combined broadcast and digital viewership of 312million during the 2019 season to make it one of the fastest growing leagues in world cricket. In 2019 the tournament made a positive economic impact across the Caribbean of US$136million. Barbados Tridents are the current Hero CPL champions and the other competing teams are Trinbago Knight Riders, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Zouk’s and Jamaica Tallawahs. The 2020 tournament will take place in Trinidad & Tobago between 18 August and 10 September. For further information visit www.cplt20.com

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