Sunday, May 26, 2024

Myntra is CSK’s E-Commerce Partner for 2020 IPL season

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Photo Credit: Chennai Super Kings

Myntra has signed up with Chennai Super Kings as their E-Commerce Partner for the 2020 Dream11 Indian Premier League season to be played in the UAE between Sept 19 and Nov 10.

As part of the partnership, Myntra aims to give CSK fans a differentiated experience through their T20 store that will offer the official merchandise as well as engagement propositions such as fan contests and curated CSK offers, according to a media release on Thursday (Sept 17).

“Partnering with CSK gives us access to their ardent fan base. Both Myntra and CSK are known for their strong bonding with their fan base,” Myntra CEO Amar Nagaram said.

Photo Credit: Twitter profile picture of @_Amar_N

The Lions are the most consistent team in IPL history, having qualified for the Playoffs in all their 10 seasons, reached the final eight times and lifted the trophy thrice.

“Having Myntra as our E-Commerce Partner provides CSK fans with an exciting avenue to purchase their favourite team’s merchandise, participate in fan contests and stand a chance to win signed merchandise,” CSK CEO KS Viswanathan said.

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