Thursday, April 18, 2024

LIVENow & Cricket Australia partnership discovers new audiences for cricket

Must Read

  • As fans in over 50 countries tune into the 1st Test Match on LIVENow, viewing data reveals growing markets for the game
  • Audiences from France, Germany, Hong Kong, Japan, Netherlands, Singapore, Switzerland and Sweden have been the biggest viewers of the summer season of cricket so far

London, United Kingdom, Thursday, December 17 2020: Cricket fans in 70 countries around the world have had the opportunity to tune into 2020/21 Australian summer cricket schedule on LIVENow.  To date matches from the rebel Women’s Big Bash League, Dettol ODI Series, Dettol T20I Series and the ongoing KFC Big Bash League, have been available to watch on LIVENow.

As the first ever day-night Vodafone Test Series between Australia and India begins today at the Adelaide Oval, viewing data shows a growing interest in the game.  Audiences from France, Germany, Hong Kong, Japan, Netherlands, Singapore, Switzerland, Sweden have been tuning in, in the greatest numbers.

“LIVENow is here to give rights holders access to engaged audiences,” explains Marc Watson, Director of LIVENow.  “We can give sports fans access to discover and support the sports they care about, wherever they may be.  It’s encouraging to see this interest, in some surprising places too, in a cricket schedule that really is second to none.”

Marc Watson, Director of LIVENow on partnership with Cricket Australia

Photo Credit: Aser Ventures site

LIVENow is home to amazing live experiences to enjoy at home and aims to entertain, engage and educate.  Part of the Aser Ventures group of companies, LIVENow’s DNA is rooted in sport and entertainment and provides technical excellence and secure online distribution to rights holders and federations looking to reach new and engaged audiences while growing revenues. 

The Vodafone Test Series will span across four Tests as both sides compete for the Border-Gavaskar Trophy.  Following the 1st Test at the Adelaide Oval, the two international cricket superpowers will go on to meet at the Melbourne Cricket Ground for the Boxing Day Test (December 26), the Sydney Cricket Ground (January 7) and Brisbane’s Gabba (January 15). 

All matches between the Australian and Indian men’s teams in Australia will be available in the following countries:

Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Georgia, Gibraltar, Germany, Greece, Hungary, Iceland, Israel, Italy, Kazakhstan, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, Netherlands, North Mecedonia, Norway, Poland, Portugal, Romania, Russia, San Marino, Seria, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, Vatican City State, Japan

KFC BBL|10 is available in the following countries:

Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Georgia, Gibraltar, Germany, Greece, Hungary, Iceland, Israel, Italy, Kazakhstan, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, Netherlands, North Mecedonia, Norway, Poland, Portugal, Romania, Russia, San Marino, Seria, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, Vatican City State

Brunei, Cambodia, Guam, Hong Kong, Indonesia, Laos, Macao, Malaysia, Mongolia, Myanmar, New Caledonia, Philippines, Singapore, South Korea, Taiwan, Thailand, Timor-Leste (East Timor), Vietnam, Japan.

Further information on the Australian summer schedule is available to view at https://www.cricket.com.au/fixtures.  To watch, visit LIVENow

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