Sunday, August 1, 2021

Brisbane Heat: Nike Join the Big Bash

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The Big Bash will enter its second decade adorned with the iconic Swoosh logo after embarking on a new partnership with Nike.

As the Official Apparel Partner of both the KFC BBL and rebel WBBL, Nike will design and produce world-class playing, training and supporter wear for all eight clubs from this summer.

The partnership is the first of its kind for Nike in Australia, encapsulating all eight Clubs across both Big Bash Leagues. Together, we will celebrate the power of sport to motivate and unite communities, inspiring and enabling Australians to make sport a daily habit.

Alistair Dobson, Cricket Australia’s Head of Big Bash Leagues, said:

“The announcement of this partnership with Nike is a major milestone in the history of the Big Bash Leagues.

“Today, more than ever, the world needs sport to help accelerate positive change. Over the past decade, the Big Bash Leagues have connected a new generation of fans with cricket. As the Leagues enter their second decade, this partnership with Nike looks to inspire the next generation of athletes and fans both on and off the field.

“The League, along with all eight clubs, welcomes Nike to our valued group of partners. Their values align with the DNA of the Big Bash and we can’t wait to work together over the coming seasons.”

Nike Pacific Vice President and General Manager, Ashley Reade, said:

“Cricket is part of the fabric of Australian sport and summer. With our aligned values of innovation, diversity, sustainability, and community impact, we look forward to uniting with the Big Bash team. In partnership we will celebrate the power of sport and inspire the next generation of athletes and fans.”

Ashley Reade, Nike Pacific Vice President and General Manager on Nike's new deal to be the Official Apparel Partner of both the KFC BBL and rebel WBBL

Photo Credit: LinkedIn profile photo of Ashley Reade

The details of the new Nike Big Bash range will be released in October, with product to be available for retail throughout summer.

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