Photo Credit: Cricket Netherlands
Fairtree is the new partner of the KNCB and shirt sponsor of the Dutch National Team during the upcoming ICC Men’s Twenty20 World Cup 2021 and the ODI tour to South Africa in November 2021.
Fairtree, a global investment company , has a longstanding passion for cricket, starting with the development of school cricket in South Africa. This expanded globally in 2018 with the start of their partnership with Gary Kirsten Cricket, a leading cricket academy.
The aim of the collaboration between the KNCB and Fairtree is to support the ambitious goals of the Dutch National Team for the upcoming T20 World Cup and the tour to South Africa.
Kobus Nel, CEO of Fairtree, on the finalized partnership: “I am proud of the collaboration with the Royal Dutch Cricket Association. The vision of the KNCB to develop the sport of cricket in the Netherlands and to make it more known to the Dutch public, suited Fairtree from the start. Cricket is a fantastic sport that connects people of all backgrounds.
Diversity is crucial for the development of the game in the Netherlands and a priority is to create an inclusive sports environment where Dutch players, supporters, coaches, employees, volunteers and administrators feel valued and can contribute to the sport.
As Fairtree has increased its international investment presence, our partnership will help to increase Fairtree’s visibility in international markets.”
“ Fairtree and Kobus Nel are known for having a real passion for cricket” adds Milena van Not, CEO of the KNCB, at. “It is great to see that, in addition to commercial interests, issues such as the development of cricket in the Netherlands and diversity also play an important role in entering into this partnership. It should be clear that in addition to being a valued shirt sponsor, Fairtree is also a partner that we are proud of and with whom we can further expand the future of cricket in the Netherlands.”
ICC Men’s T20 World Cup
The tournament will be played between October 17 and November 14 in the United Arab Emirates and Oman. The Netherlands plays in group A, with Sri Lanka, Ireland and Namibia. The first games for the Orange men are scheduled on October 18, 20 and 22.
ICC Men’s Cricket World Super League
After the first Super League series that the Dutch won against Ireland in Utrecht last June, the men will face South Africa in the second Super League series. The Dutch squad will play in and against South Africa on November 26, 28 and December 1 .
