Photo Credit: LinkedIn Profile Photo of Faisal Hasnain
“The PCB is excited at the robust response it has received for its live-streaming media rights for the Pakistan region… It is an extremely positive development that partners like ARY Zap have shown keen interest in the rights and have continued to back this interest through our open tender process. Like last time we have seen a significant jump in our rights value… We hope to build on this further and ensure better engagement and content offerings for our fans and not just for our TV audiences but also our online viewers.”
(awarding ARY-ZAP live-streaming rights for the Pakistan region for upcoming series against England and New Zealand with 80% increase over previous cycle)
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