Tuesday, June 25, 2024

Who’s Who in Cricket: Adam Dale

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Photo Credit: LinkedIn Profile Photo of Adam Dale



Career Highlights

Current Role
General Manager – Sales & Partnerships – QLD Cricket & Brisbane Heat, Queensland Cricket (Aug 2022 – Present)

Previous Roles
Chief Operating Officer, NovoFit – Belgravia Group (Mar 2020 -July 2022)
General Manager, NovoPlay – Division of NovoFit – Belgravia Group (Sep 2019 – Mar 2020)
General Manager – Sales, HTL International Holdings Ltd (Jan 2010 – Sep 2019)
National Sales Manager, New Balance (Jan 2005 – Dec 2009)
State Sales Manager, Reebok (Sep 2003 – Dec 2004)
Cricketer, Cricket Australia (Mar 1997 – Jan 2000)
Cricketer, Queensland Cricket (Jul 1994 – Aug 2003)
Major Account Executive, Nike (Feb 1988 – June 1997)


Adam Dale is a senior administrator and former Australian International Cricketer. He played in two Tests and 30 ODIs from 1997 to 2000. He also played First-Class and List A Cricket for Queensland Bulls.

Currently, Dale serves as the General Manager of Sales and Partnerships at Queensland Cricket and Brisbane Heat. He assumed this role in August 2022.

Dale has extensive cross-cultural experience and skills, having spent over 9 years in Asia, with extensive time in China. Dale’s experience includes working in the sales department at HTL International Holdings Ltd for 9 years, at New Balance for 5 years, and at Reebok for over a year.

Dale also served as Major Account Executive at Nike for over 9 years.

Prior to joining Queensland Cricket and Brisbane Heat, Dale was the Chief Operating Officer at NovoFit – Belgravia Group from March 2020 to July 2022. NovoFit is Australia’s trusted provider of global fitness brands, delivering state-of-the-art commercial fitness facilities.

Dale holds a Master’s degree from the University of Melbourne and has studied Business, Management, Marketing and Related Support Services at the Australian Institute of Management.


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