Photo Credit: ICC
Cricket South Africa (CSA) and Momentum are pleased to announce the extension of Momentum’s support for women in cricket. Momentum’s sponsorship will continue to be applied towards the Proteas Women, with the latest agreement also including the sponsorship of the SA Women’s U19 team.
Momentum has been the headline sponsor of the national senior team since 2013. During the time of this partnership with CSA, the team has scaled heights to reach two successive ICC 50-over World Cup semi-finals and a maiden ICC Women’s T20 World Cup final.
CSA and Momentum mutually agreed that Momentum would relinquish headline sponsorship of the Proteas Women to concentrate on other properties within the cricket ecosystem. Although Momentum will no longer be headline sponsor of the Proteas Women, they continue with their passion to support women in sport through these two national cricket teams.
Commenting on the extension, CSA Chief Executive Officer, Pholetsi Moseki said: “CSA’s partnership with Momentum has been enduring for many years, founded in the shared passion of making cricket accessible to all. We are pleased with the road travelled with Momentum to make women’s cricket the shining brand it is today.
“This extension comes at the time when the Proteas Women have done South Africa proud and making history by featuring at the final of the ICC Women’s T20 World Cup 2023, a feat no other South African national cricket team has achieved. I am confident that it will be an added morale booster for the team as it prepares for the ICC T20 World Cup 2024 to be held in Bangladesh.
“I thank Momentum for its companionship in our journey to making women’s cricket a formidable force to be reckoned with. It is through Momentum’s contribution as headline sponsor that we can count the advancement of the Proteas Women to the status that they currently enjoy, and for that CSA extends its highest appreciation. I am looking forward to more innings of our collaboration, as we collectively toil to unearth the stars of tomorrow.”
Said Charlotte Nsubuga-Mukasa, head of Momentum Brand: “Momentum has been very vocal about bridging the gender pay gap in sport and we are committed to make a positive difference in this regard. It has been proven that the more people watch women in sport, the greater the media visibility, attracting sponsorship and narrowing the gender pay gap. One more fan can contribute to levelling the playing field for women. We therefore encourage every citizen, potential sponsor and institution to get behind women’s sport and elevate their impact in the world of sport. We are proud of how our women cricketers have fought their way up the world rankings, grateful to our partners, CSA, and excited that Momentum continues to be associated with the Proteas Women.”