Photo Credit: Melbourne Renegades
Australian-owned Goldline, an operator, manufacturer and distributor of kitchen appliances, have joined the Melbourne Renegades as the team’s WBBL Premier Partner in a multi-year deal.
The agreement marks the first major sponsorship for Goldline, who have been designing and engineering stove top solutions for households in Australia since 1985.
General Manager of the Melbourne Renegades James Rosengarten said “It’s super exciting to have Goldline on board with the Renegades, we’re really pleased they’ve chosen us for their first sports partnership.
“When we met with Goldline, we really hit it off because our values align so closely. We both do things in an innovative way, we both really care, particularly about family, which is what stood out to us.
“Our sport is so family-oriented and we want to get more kids involved in sport and cricket to be more active, so to hear about Goldline’s passion for family and what it means to them really struck a chord. It’s a really natural fit for us.”
The partnership will see Goldline take pride of place on the women’s team helmets, cap and pants for the next two years.
“It’s great to have Goldline on board and it’s really encouraging for us as a group to have their support” Renegades all-rounder Ella Hayward said “it’s big for the women’s program to have that engagement and they have the family values we love at the Renegades.”
Owner and Founder of Goldline Wayne A’Vard said “Our company philosophy is ‘a better way’ and I’m really confident we’re going to have a great relationship.”
“We’re entering a phase where we want to do something a bit different and find a better way of doing things. It gets us involved even more in the community and I think the fledgling relationship is going to be a very strong one and a solid one.”
Starting over 30 years ago, Wayne and Aileen A’Vard identified a gap in the market for a functional cooktop that had the layout and burner power to cook a good stir-fry. The business entered the market with the very first three-burner cooktop with two work burners and haven’t looked back since.
Aileen A’Vard, Owner and Founder of Goldline echoed similar sentiments “I thought sport was one of the best ways to connect with the community, and to see our name on the collar and helmet is very exciting. We’re very happy to be associated with a sporting brand like the Renegades.
Goldline General Manager Adam Newstead said “It’s quite a big deal for us. When we looked at aligning with a sporting brand we thought it was a good idea to look at Australia’s biggest sport for Australian families and thought it was a perfect match with our company values.
“We always strive to do better at Goldline and to see our name on a well-known sporting team is a proud moment for everyone. I cannot speak highly enough of how excited we are.”
