Monday, June 17, 2024

Cricket Australia: WBBL celebrates young cricketers with Woolworths Cricket Blast Round

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Photo Credit: Aaron Muilne/Cricket Australia

Woolworths and Cricket Australia are celebrating the joy of cricket, promoting active lifestyles and nurturing the future of Australian cricket during Weber WBBL|09 with the Woolworths Cricket Blast Round.  

This exciting initiative is set to take place during the third week of the Big Bash competition, running from Monday, October 30 to Sunday, November 5 and is dedicated to inspiring young cricket enthusiasts and promoting healthy habits.  

The week-long celebration is a unique opportunity for children across the country to embrace the world of cricket and have the chance to enjoy exclusive experiences at each WBBL match. 

The Woolworths Cricket Blast Round will come to life both digitally and through immersive at-match fan experiences, making it an unforgettable event for the whole family. Children can attend the matches for free and to encourage healthy eating habits, Woolworths will be providing fresh fruit to fans, ensuring everyone stays energised and refreshed during the games.  

Woolworths Cricket Blasters, the young stars of the future, will also have the opportunity to participate in various activities at selected matches, including delivering the official match ball and securing the ‘best seats in the house’ on the side of the field. 

The grand culmination of this week-long celebration will take place at the iconic WACA Ground in partnership with the Perth Scorchers, featuring a spectacular Woolworths Cricket Blaster Zone filled with engaging activities for young cricket fans, and a fireworks and light show during the innings break of the Scorchers game on Friday, November 3.

Jane Saleh, Woolworths Brand & Marketing Director, said:

“We’re excited to be supporting the next generation of Australian cricketers through our partnership with Cricket Australia.

“We hope that children and their families have fun throughout the week and keep an eye out for the fresh fruit from the Woolworths team to stay refreshed.”

Alistair Dobson, Cricket Australia’s General Manager of Big Bash Leagues, said: 

“We’re thrilled to partner with Woolworths to create a memorable experience for young cricket fans across the country at the WBBL this summer.  

“This initiative is a fantastic way to celebrate our junior cricket participants and inspire them to embrace a love for cricket while promoting healthy habits. 

“We’d like to extend our thanks to Woolworths for their ongoing support.” 

About Woolworths Cricket Blast Program  

Woolworths Cricket Blast is fun, fast, and always on the move! It’s a program designed specifically for kids and is activity-based, which means kids learn skills, exercise, make friends – with lots of room for imagination and creativity. It’s not too late to sign the kids up to the fun, fast and exciting world that is Woolworths Cricket Blast.

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