SA20 League: Nielsen Sports Data reveals impressive growth of Betway SA20

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Photo Credit: SA20 League

Betway SA20, South Africa’s premier T20 league, celebrates a phenomenal performance, as unveiled by Nielsen Sports South Africa, reaffirming the League’s standing as a cricketing spectacle. Their analysis of the first 19 fixtures of SA20 Season 2, has revealed some eye-catching results when compared to the same amount fixtures in Season 1.

SuperSport, has also played a pivotal role in providing high-quality and engaging broadcasts to its audiences. After 19 matches, the SA20 total unique audience witnessed an impressive 36% increase encompassing both Live and Secondary audiences. Notably, Secondary figures exclude SuperSport Blitz, underlining the organic growth of the viewership.

The peak audience this season is a staggering 35% higher than the previous year and when compared to the same number of games in 2023, the average unique audience per live game has risen by 8%, showcasing the sustained appeal and attraction of the League.

Consumption, which is a metric measured by the total number of broadcast hours viewed, reached an impressive 6.3 million viewing hours. This marks a substantial 49% increase compared to the same period in 2023, demonstrating the outstanding quality of the broadcasting.

Tumelo Selikane, Managing Director of Nielsen Sports South Africa, expressed his thoughts on the outstanding performance of SA20, stating, “After 19 matches, the BetwaySA20 tournament is showing significant audience growth with live and secondary unique viewers up compared to 2023 – this is clearly a thumbs up to the cricket being played in this year’s event as well as the refreshing production delivery of the team from SuperSport.”

He further added, “These compelling statistics affirm the league’s ability to capture the hearts of cricket enthusiasts, with Betway SA20 delivering not only thrilling cricket but also a production quality that resonates with television audiences as much as that the live event attendees.”


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