Rahul Srinivasan, CEO of Boundaries North, shares insights about Coca-Cola‘s partnership with cricket in Canada that he and his team secured.
This was a monumental win for Cricket in Canada and Associate countries in general.
Rahul reflects on the productive conversations with Coca-Cola, highlighting their interest in cricket infrastructure, stadiums, and the sport’s growth roadmap in Canada. Coca-Cola aims to lead in this market, positioning themselves as pioneers in Canadian cricket sponsorship, especially in competition with other global brands active in cricket.
Rahul emphasizes the synergy between Coca-Cola’s focus on infrastructure and the introduction of new athlete-focused products like BodyArmor. He discusses the potential of untapped cricket markets in Canadian cities like Brampton, Scarborough, Surrey, and Edmonton. He also shares the excitement of seeing cricket branding in grocery stores, like their “Sip it with Cricket” campaign during the World Cup, which showcased the rising recognition of cricket as a growing sport in Canada.
This collaboration marks a significant step in putting cricket on the Canadian map, supported by a globally iconic brand.
Watch the full episode here.
Name of Author: Zee Zaidi
