Fans will be able to watch the start of the much-anticipated NRMA Insurance Men’s Ashes Series on public digital screens across the country in an Australian-first initiative.
In a nationwide campaign, Cricket Australia, in collaboration with oOh!media and several host city partners will broadcast the first ball of the first Test Match from Perth Stadium on November 21 live on over 600 digital screens in all major cities.
This will include iconic locations such as Federation Square in Melbourne, and Elizabeth Quay in Perth, along with several of Australia’s major stadiums where fans can enjoy the excitement of an iconic sports occasion.
There will also be screens in office buildings and major shopping centres as the first ball of the Ashes ignites the excitement for a monumental Ashes series.
Todd Greenberg, Cricket Australia CEO said:
“Whether it’s a wicket, a wide or a majestic cover drive, the first ball of this NRMA Insurance Ashes series will kickstart the biggest sporting event in Australia this year and be viewed by millions of people both around the country and globally.
“We’re really excited to partner with oOh!media to bring Australians together to share the moment and be part of an event that will captivate the nation over the next seven weeks.
“Our broadcast partners Kayo Sports and Foxtel and Seven Network and 7plus do a superb job bringing the game to fans and this Australian first initiative will help elevate what is always an iconic moment for those watching at live sites, in office buildings, shopping centres, on the move or at home.”
Don’t miss the first ball of the 2025-26 NRMA Insurance Ashes Series at 1:20PM AEDT (10:20AM WST) on Friday 21 November.
