As the highly anticipated Indian Premier League (IPL) 2025 approaches, JioStar is preparing for a record-breaking season. The broadcaster has laid out an ambitious strategy centered on maximizing viewership, introducing cutting-edge ad solutions, and ensuring transparency through third-party validation, according to the Economic Times.
JioStar is setting its sights on surpassing previous records by reaching 1 billion viewers across television and digital platforms. With the combined strength of Viacom18 and Star India, the broadcaster hopes to exceed last year’s numbers—525 million on TV and 425 million on digital.
JioStar is also aiming to generate Rs 50 billion in ad revenue from IPL 2025, capitalizing on the event’s immense reach and its innovative advertising approach, as reported by Livemint.
In a landmark move, JioStar is partnering with Nielsen to provide third-party measurement of advertising campaigns, addressing advertisers’ concerns, particularly in the FMCG sector.
“We’ve established a dedicated data pipeline with Nielsen, where our first-party data is passed into a clean room for analysis. Nielsen then reports directly to advertisers, ensuring transparency and confidence in campaign performance,” explained Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB, and Creator at JioStar.
JioStar is rolling out a suite of advanced targeting features to enhance advertiser engagement and optimize campaign performance:
- Premium Devices: Ads will specifically target users on connected TVs, iOS, and Android devices priced above Rs 50,000.
- HD Overlay: Integration of HD audiences into media plans for better targeting.
- Women-Centric Brands: With 240 million female viewers last season, JioStar is working closely with brands catering to women.
- Location-Based Targeting: Advanced geo-targeting tools are being developed for SMBs and real estate advertisers to enhance local market effectiveness.
Ishan Chatterjee highlighted the IPL’s significance as a prime marketing opportunity, especially given the early arrival of summer. “The IPL has always been a marquee event on the marketing calendar for brands, and with summer arriving early, categories like beverages, fans, ACs, paints, BFSI, mobile phones, and fantasy gaming are showing great interest,” he said.
With an aggressive strategy focused on expansive reach, advertiser-friendly innovations, and data-backed transparency, JioStar is poised to make IPL 2024 its biggest season yet.
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Name of Author: Cricexec Staff
