Fantasy gaming platform My11Circle has secured a high-profile sponsorship deal for the upcoming Indian Premier League (IPL) 2025 season, signing on as a Co-Presenting Sponsor. According to e4m, sources reveal that the deal is valued between ₹200-250 crore, ensuring significant brand visibility across both broadcast and digital platforms.
My11Circle witnessed remarkable growth in the previous IPL season, reportedly seeing a 50% surge in teams created within the first two weeks, along with a similar increase in mega prize winners. The platform is operated by Games24x7, which also owns RummyCircle. According to reports, Games24x7’s advertising and business promotion expenses jumped by 61.7% in FY23, reaching ₹1,421 crore.
Meanwhile, Reliance Consumer Products Limited (RCPL) has partnered with JioStar to bring Campa on board as a co-powered sponsor for TATA IPL 2025. This collaboration will ensure Campa’s extensive presence across Star Sports Network—including regional language channels in both HD and Standard formats—as well as JioStar’s streaming platform.
A press note emphasized that the partnership strategically positions Campa to dominate IPL 2025, further solidifying its connection with cricket fans nationwide. This marks the first IPL season since the high-profile merger between Reliance and Disney to form JioStar.
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