Skechers, the global athletic footwear and apparel giant, has expanded its footprint in cricket by announcing Jasprit Bumrah as its newest ambassador. The premier Indian cricketer, renowned for his exceptional bowling prowess and consistency, will represent the brand both on and off the field.
As part of the collaboration, Bumrah will compete wearing Skechers’ specialized cricket footwear, showcasing its high-performance capabilities. Additionally, he will play a key role in the brand’s upcoming multi-platform marketing campaigns, promoting its extensive range of athletic gear and stylish lifestyle collections.
Expressing his excitement, Bumrah stated, “I joined the Skechers family as they are known for blending comfort with cutting-edge innovation. Their wide range of offerings makes it a perfect fit for athletes who value performance without compromising on style, especially for bowlers like me. I’m proud to represent a brand that resonates with my approach to both cricket and life.”
This announcement strengthens Skechers’ commitment to cricket and its expanding presence in the Indian market. The American multinational has already partnered with other Indian cricketers, including Ishan Kishan and Yastika Bhatia, further solidifying its influence within the sport.
Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., highlighted the significance of the partnership, stating, “Jasprit Bumrah’s relentless pursuit of excellence perfectly aligns with Skechers’ commitment to innovation and performance. Having him as part of the Skechers family adds to our stellar roster of ambassadors, including Yastika Bhatia and Ishan Kishan. The Skechers Team of athletes illustrate how the signature Comfort That Performs of Skechers Cricket footwear can help anyone’s game no matter what level you play. We’re excited to further elevate our journey in cricket and continue shaping the future of sports culture in India.”
The alliance follows Skechers’ recent appointment as the official kit sponsor of Mumbai Indians, underscoring the brand’s deepening engagement with Indian cricket and its passionate fanbase.
Skechers is a globally recognized American multinational company specializing in performance and lifestyle footwear. Known for its innovative designs, exceptional comfort, and diverse product range, the brand empowers individuals to express their unique style while maintaining an active lifestyle.
Name of Author: Cricexec Staff
