As the excitement around the TATA Indian Premier League (IPL) ramps up once again, JioStar is ready to launch the second edition of its ‘Brand Spotlight’ initiative, aimed at capturing the attention of millions of viewers. This unique advertising offering is set to provide brands with exclusive visibility within the first six overs of the IPL, a golden window that ensures maximum audience engagement.
This year, for the first time, the ‘Brand Spotlight’ will extend beyond digital platforms to include linear TV, making it available on Star Sports during the opening game. This presents advertisers with an unprecedented opportunity to capitalize on the huge viewership of the IPL’s opening match.
Prominent brands like Prominent brands like My11Circle, Campa Energy, GPay (Google Pay), Birla Opus, PokerBaazi, PhonePe, Sprite, Dream11, Campa, TVS, Asian Paints, MRF, Joy Consumer Products, and CaratLane will lead the charge in this high-impact campaign, gaining unparalleled visibility.
Ishan Chatterjee, Chief Business Officer – Sports Revenue, SMB and Creator, JioStar, highlighted the significance of this opportunity, stating, “The opening match at IPL is a marquee moment in India’s sporting calendar, commanding unmatched audience attention. Brand Spotlight places brands at the center of this excitement, providing a one-of-a-kind platform to engage millions at scale. At JioStar, we are offering exclusive opportunities across TV and Digital, enabling advertisers to turn campaigns into cultural moments that resonate far beyond the first ball.”
In addition to the advertising opportunities, the JioHotstar app will feature a special “Brand Spotlight” content tray. This will offer viewers an exclusive behind-the-scenes look at the strategy, inspiration, and execution of the IPL’s most memorable ads, with brand leaders and creative teams contributing insights about their campaigns.
The 2024 edition of this initiative was a game-changer, transforming standard ad spots into high-engagement events. During the IPL curtain-raiser between Kolkata Knight Riders (KKR) and Royal Challengers Bengaluru (RCB), six key companies dominated the first overs with appointment-driven visibility, capitalizing on the peak audience aggregation.
JioStar’s ‘Brand Spotlight’ is shaping up to be a game-defining moment in Indian advertising, setting a new standard for high-impact, appointment-based campaigns that captivate the nation from the very first ball.
Name of Author: Cricexec Staff
