- Round co-led by Centre Court Capital and MIXI Global with participation from WEH Ventures
- Company targets ₹100 crore in revenue and profitability in its first phase
PlayBlue, India’s first omnichannel multi-brand sports retail platform, today announced the close of its USD 2.7 million seed funding round, co-led by Centre Court Capital and MIXI Global, with participation from WEH Ventures. The capital will fund the launch of the company’s first set of flagship stores and its pan-India e-commerce platform, with a target of ₹100 crore in revenue and profitability in its first phase before the next fund raise, aiming for operational profitability.
Founded by sports industry veteran Satyam Trivedi and serial entrepreneur Jayam Vora, PlayBlue is being built as an omnichannel brand at the centre of India’s sports ecosystem. The platform brings together more than 100 global and homegrown brands across athleisure, footwear, equipment and nutrition into curated experiential stores, backed by a single digital platform with expert buying guidance, unified inventory and quick delivery. Over the next five years, the company plans to build a network of more than 150 stores, create a community of over 10 million users and generate annual revenue exceeding ₹5,000 crore.
The rollout will begin with a 15,000 sq. ft. flagship store in Bengaluru, followed by destination stores in landmark high streets and premium malls in Mumbai and Delhi NCR. The e-commerce platform will deliver nationwide from day one, ensuring customers receive the same experience whether they visit a flagship store or order from a small town hundreds of kilometres away.
“India is moving from a nation that watches sport to one that plays it, and that shift needs infrastructure beyond stadiums and screens. PlayBlue exists to give every athlete and everyday player a trusted place to discover the right product. We believe the next 30 years belong to India in sports,” said Satyam Trivedi, Co-founder, PlayBlue.
“India’s sports and active lifestyle market is expected to cross USD 30 billion by 2035, and the country will need more than 15,000 new sports retail touchpoints to serve it. PlayBlue sits at the confluence of rising participation and a growing consumption economy, and we intend to build the network that serves both,” said Jayam Vora, Co-founder, PlayBlue.
“Our thesis has always been that India’s sports ecosystem will be built by operators who understand it from the inside. Satyam and Jayam have spent their careers doing exactly that, and organised retail is the missing layer connecting brands, athletes and fans. PlayBlue fills that gap,” said Mustafa Ghouse, Founder and General Partner, Centre Court Capital.
“India’s love for sport is impossible to miss — it cuts across ages and brings whole communities together, and more parents are now bringing their kids into it. What’s been missing is organised retail that matches that energy. That’s the gap PlayBlue is built to close,” said Tomoharu Urabe, Managing Director, MIXI Global Investments.
About PlayBlue
PlayBlue is India’s first omnichannel multi-brand sports retail platform, built for the country’s athletes, fitness enthusiasts and everyday players. Its curated assortment spans athleisure, footwear, gear, fitness equipment, recovery products and nutrition, available through experiential stores and a pan-India e-commerce platform.
About the founding team
Satyam Trivedi, Co-Founder
Satyam Trivedi has spent more than two decades at the forefront of India’s sports industry. As the former CEO of GMR Sports, he led a portfolio spanning global sports teams, league development, sports infrastructure and strategic partnerships across India and the UK. Earlier, he served as Deputy CEO at RPSG Sports and was a founding member and Head of Sports Business at Adani Sportsline. His leadership responsibilities have covered marquee properties including the IPL, WPL, SA20, ILT20, Legends League Cricket, the Pro Kabaddi League and the Big Bout Indian Boxing League, alongside several large-scale sporting events and infrastructure initiatives.
Jayam Vora, Co-Founder
Jayam Vora is a serial entrepreneur with deep experience across consumer, fitness and lifestyle businesses. He was the Co-Founder of Fitternity, India’s largest fitness booking platform, which served over one million users and was acquired by Curefit in 2021. Following the acquisition, Jayam joined the leadership team at Cult.fit, where he scaled fitness and wellness businesses and led Gold’s Gym India, one of the country’s largest gym chains, under the Cult portfolio.
