Punjab Kings have extended their partnership with Indian sportswear brand SIX5SIX, which will continue as the franchise’s Official Kitting & Merchandise Partner for the 2026 season of the Indian Premier League.
The extension strengthens a collaboration that has become central to Punjab Kings’ merchandising strategy, as the franchise looks to expand the reach of its licensed products and deepen engagement with its fan base through lifestyle-focused apparel and retail offerings.
Under the renewed agreement, SIX5SIX will design, manufacture, and supply the team’s complete range of on-field and off-field apparel, including match-day jerseys, training kits, travel wear, and officially licensed merchandise for players, staff, and supporters.
New merchandise collections planned for IPL 2026
As part of the partnership, the two sides will introduce updated jersey concepts and new merchandise collections ahead of the IPL 2026 campaign. The apparel range is expected to include both performance-driven match gear and off-field fanwear designed to appeal to supporters.
Products will be made available through the team’s official retail channels as well as SIX5SIX’s online platform, allowing fans wider access to official Punjab Kings merchandise ahead of the tournament.
For SIX5SIX, the collaboration represents another step in the brand’s expanding presence across professional sport in India. The company has previously partnered with organizations across cricket and football, including the India national football team and clubs competing in the Indian Super League.
SIX5SIX outlines vision for fan-focused apparel
Avni Aneja, Co-Founder and Creative Director of SIX5SIX, commented on the partnership:
“Excited to share that SIX5SIX is now the Official Kitting & Merchandise Partner of Punjab Kings for IPL 2026! At SIX5SIX, we’ve always believed sportswear is more than just what athletes wear on the field; it is a way for fans to feel connected to the team they love! Punjab Kings has one of the most passionate fans, and we’re excited to bring our strong storytelling and design DNA to the partnership – from on-field merchandise to off-field pieces that will be worn by the fans! Looking forward to a super exciting season ahead!”
Punjab Kings building momentum ahead of new IPL season
The apparel renewal comes as Punjab Kings continue strengthening their commercial portfolio ahead of the upcoming IPL campaign. The franchise recently secured a new title sponsorship agreement with CP Plus.
On the sporting side, the team will head into IPL 2026 under the leadership of captain Shreyas Iyer. The squad also features key players including Arshdeep Singh, Yuzvendra Chahal, Marco Jansen, and Marcus Stoinis.
Punjab Kings also strengthened their roster during the latest IPL auction by adding players such as Cooper Connolly and Ben Dwarshuis.
With the partnership extension in place and new merchandise launches planned before the season begins, the franchise is looking to further grow its commercial footprint while capitalizing on one of the IPL’s most passionate fan bases.
