Pakistani nutrition and supplement company Activit has signed the legendary Pakistan fast bowler Shoaib Akhtar – famously known as the “Rawalpindi Express” for his lightning-fast bowling – as its lead ambassador. Joining him are Pakistan’s Test captain, Shaan Masood, Sajid Khan, and Salman Ali Agha – all athletes who share a focus on performance, discipline, and well-being.
Activit CEO Rd. Rizwan Aftab Ahmed, expressed his excitement about the new partnerships, saying, “We are thrilled to welcome Shoaib Akhtar, Shaan Masood, Sajid Khan, and Salman Ali Agha as brand ambassadors. Their commitment to excellence both on and off the field aligns perfectly with our values. We look forward to working together and inspiring others to prioritize health and performance.”
Akhtar emphasized the importance of nutrition and recovery, stating, “What you put into your body becomes your foundation for performance. Whether you’re bowling at 150 km/h or just getting through a long day, recovery and preparation matter. This partnership allows me to champion healthy nutrition and overall well-being, not just in sports, but in everyday life.”
Through these partnership agreements, Activit supports athletes with a comprehensive health facility that includes nutritional support and full medical coverage. Additionally, the brand supports their participation in key national and international tournaments.
Activit supported Masood during his tours to South Africa, New Zealand, and the West Indies, as well as his involvement in the Global Super League (GSL) and Pakistan Super League (PSL).
Under the partnership with Activit, Salman Ali Agha has emerged as a key player for Pakistan, both as a batsman and a leader. During the ODI series against South Africa in February 2025, he scored 134 runs.
As a part of their collaboration, Shaan Masood, Sajid Khan, and Salman Ali Agha will display the Activit logo on the back of their bats, marking their partnerships with the brand.
