Global travel app Skyscanner has signed on as Title Sponsor of JioStar’s Jeeto Dhan Dhana Dhan fan engagement contest for the upcoming five-match T20I series between India and West Indies.
The partnership will integrate Skyscanner into JioHotstar’s interactive coverage of the series, with viewers able to compete for travel vouchers while following the live action.
Fans participating in Jeeto Dhan Dhana Dhan will have the opportunity to win Skyscanner travel vouchers worth up to INR 1,000 on each matchday, connecting the brand directly with JioStar’s live cricket audience throughout the series.
Skyscanner joins JioHotstar’s interactive cricket experience
Jeeto Dhan Dhana Dhan is a free-to-play experience designed to give viewers an active role during live matches rather than limiting engagement to watching the broadcast.
The contest incorporates predictions and trivia into JioHotstar’s live cricket experience. Viewers can enter through the dedicated Jeeto tab while watching a match and respond to questions or make predictions as play develops.
Skyscanner’s title sponsorship adds a travel-focused reward to that format, giving successful participants the chance to earn vouchers that can be used toward future travel.
The activation will run across the India-West Indies T20I series, providing the brand with a recurring presence around the contest on all five matchdays.
JioStar expands fan engagement around live cricket
Jeeto Dhan Dhana Dhan forms part of JioStar’s efforts to make live sports viewing more interactive by incorporating gamification alongside its cricket coverage.
Rather than creating a separate experience away from the match, the contest operates within JioHotstar while viewers follow the game, allowing participation to take place alongside the live broadcast.
For Skyscanner, the sponsorship connects its travel offering with one of cricket’s major bilateral series while using rewards as the link between the brand and participating viewers.
For JioStar, the partnership adds a sponsor-led incentive to an existing interactive product as it looks to keep audiences engaged throughout live matches.
The five-match India-West Indies series will therefore serve as both a live cricket property and an interactive sponsorship platform, with Skyscanner positioned at the centre of Jeeto Dhan Dhana Dhan for the duration of the T20I contest.
