Photo Credit: ICC
Record breaking 6.64 billion video views already registered for India 2023
Fans engaging with content on Meta channels; Facebook 4 billion and Instagram 2.5 billion video views
127% increase compared to the same time at the ICC Men’s T20...
Photo Credit: ICC
‘It Takes One Day’ campaign connects to the Men’s CWC 2023 ‘Navarasa’ showcasing the raw emotions experienced by fans and players
Campaign film featuring Bollywood superstar Shah Rukh Khan along with cricketers including Jemimah Rodrigues, Eoin Morgan, Jonty...
Photo Credit: Twitter Cover Photo of @josbuttler
ICC Men’s T20 World Cup 2022 most digitally engaged ICC event ever
6.58 billion video views recorded across all ICC platforms
Broadcast viewing hours on digital platforms up 59%
Multi-language coverage extended to new territories
ICC Men’s...
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