Week in Review: US cricket turmoil, Asia Cup sponsors, and rebrands

Key stories to know for the week ahead

Collage of global cricket stakeholders including USA Cricket, BCCI, ICC, Dream11, DP World, Asia Cup, Cricket Canada, and key personalities in 2025

This week tracks escalating governance battles in U.S. cricket, major Asia Cup commercial gains, and bold franchise rebrands reshaping market strategy. We also spotlight funding, infrastructure, and broadcast moves influencing the sport’s next growth curve.

American cricket’s civil war deepens amid governance crisis
Power struggles over control, money, and pathways continue to fracture the U.S. game, with stakeholders locked in a high-stakes standoff.
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Federal probe looms as Justice Department urged to investigate MLC owner ACE
A U.S. Congressman has called on the Justice Department to examine ACE’s role, intensifying scrutiny of American cricket’s governance.
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Oval Invincibles to rebrand as MI London from 2026
The Hundred’s Oval Invincibles will adopt the MI global identity, aligning with Mumbai Indians to leverage multi-market brand equity.
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Tri-series broadcast: Pakistan, Afghanistan and UAE go global
The 2025 Pakistan–Afghanistan–UAE tri-series will air worldwide across major networks, widening reach and commercial upside.
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ACE slams USA Cricket over termination, vows investment
ACE called the contract termination unlawful and pledged continued funding for U.S. cricket despite the governance rift.
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Toyota and fintech circle Team India sponsorship
Following the BCCI–Dream11 split, Toyota and a fintech firm are in talks to become Team India’s jersey sponsor.
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KFC T20 Max lands India and Bangladesh broadcast via FanCode
Queensland’s T20 competition secures distribution in key South Asian markets to expand audience and visibility.
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Dream11 exits as Team India lead sponsor; bids reopening
Dream11 has reportedly stepped away ahead of the Asia Cup, with the BCCI preparing a fresh tender.
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ILT20 development tournament key to UAE growth
CEO David White says the tournament underpins talent pathways and long-term sustainability for UAE cricket.
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ECB and UK to build cricket domes for year-round play
A network of indoor domes will tackle weather constraints and boost access, training quality, and participation.
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Asia Cup 2025 lands DP World title deal; Spinny joins
The tournament secures DP World as title sponsor and Spinny as global partner, signalling strong commercial momentum.
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Olympic Stadium under scrutiny amid U.S. cricket turmoil
Infrastructure readiness questions surface ahead of LA 2028 as governance uncertainty clouds U.S. cricket’s plans.
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India’s 2030 Commonwealth Games bid cleared; Ahmedabad named
Cabinet approval advances India’s push to host, with Ahmedabad proposed as the marquee venue cluster.
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Cricket Canada under fire for freezing player salaries
Players and stakeholders criticise the freeze ahead of a crucial international campaign, citing morale and retention risks.
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Asia Cup promo with Sehwag sparks backlash and boycott calls
A promotional spot featuring Virender Sehwag triggered online criticism and pressure on the BCCI.
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