The World Championship of Legends headlines this edition with BNW Developments securing title sponsorship ahead of its UAE debut and Vauve Global acquiring England Champions. Cricket South Africa strengthens its commercial portfolio with ClearScore and Jonsson Workwear agreements, while Brisbane Heat, Hobart Hurricanes and Sydney Sixers announce new and renewed partnerships. Elsewhere, Abu Dhabi T10 teams up with Miral, Cricket West Indies launches licensed fanwear with SUPERFAN, nine Nepal cricketers sign with Xtreme Energy Drink, and Skyscanner backs JioStar’s interactive cricket contest. From franchise investment and national team sponsorships to athlete endorsements and fan engagement, this edition covers commercial developments across the global cricket industry.
BBL: Brisbane Heat welcomes Cub Cadet, Hobart Hurricanes extend Wilson Security deal and Sydney Sixers renew charity collaboration
Big Bash League clubs have announced new and renewed commercial partnerships ahead of the upcoming season, with Brisbane Heat securing Cub Cadet as a sponsor, Hobart Hurricanes extending their long-standing relationship with Wilson Security, and Sydney Sixers continuing their collaboration with Tour de Cure.
Brisbane Heat announces Cub Cadet partnership
Outdoor equipment brand Cub Cadet has partnered with Brisbane Heat for the upcoming WBBL and BBL seasons. The agreement includes Cub Cadet branding on the Heat’s WBBL playing pants, static signage at matches, including at the Gabba, and joint content and match-day activations targeting cricket fans and customers across Queensland.
“The Heat are delighted to welcome Cub Cadet to the club, and to the Big Bash environment,’’
“For many Queenslanders, the summer months have meant Big Bash on the television, cricket games in the backyard, weekends outdoors and plenty of time spent looking after the lawn.”
“This partnership will celebrate those distinctly Queensland summer experiences while introducing Cub Cadet to the Heat’s passionate fanbase.” – Pete Lock, General Manager – Commercial, Marketing & Corporate Affairs, Brisbane Heat
“Nothing says Australian summer like cricket and a freshly cut lawn. Cub Cadet is where those two things meet.”
“We’re thrilled to be partnered with Brisbane Heat and putting our machines to work on the biggest stage in the game.”
“Our dealers are the reason this partnership makes sense. They’re the ones in local communities, delivering excellence and backing our values. This gives them a stage they’ve well and truly earned.” – David Kennedy, Brand Manager, Cub Cadet
Hobart Hurricanes extend Wilson Security partnership into 10th season
Wilson Security has renewed its partnership with Hobart Hurricanes for a 10th consecutive season, continuing as the club’s Official Headwear Partner and longest-running commercial partner. The agreement maintains Wilson Security branding on playing helmets, on-field caps and training headwear across the Hurricanes’ WBBL and BBL programs.
“As a national business, we do not underestimate the importance of investing in Tasmania, its people and its communities. This partnership is about demonstrating our long-term commitment to an important market, as much as it is about cricket.”
“Seeing our brand on the helmets and headwear of both the Hurricanes’ men’s and women’s programs for a decade is something we’re incredibly proud of.”
“Ten seasons on, our joint vision with the Hurricanes to engage communities, our employees, members and fans is stronger than ever, and we’re proud to be continuing that work together into the next chapter.” – Nick Frangoulis, Chief Executive Officer, Wilson Security
“Wilson Security has been an outstanding partner of the Hobart Hurricanes for nearly a decade, and we’re delighted to be extending our relationship into a landmark 10th season.”
“Their support has been unwavering, and their brand has become a key part of the Hurricanes identity through their presence on our helmets and headwear across both our men’s and women’s programs.”
“Long-term partnerships like this are incredibly important to the success of our organisation. We greatly value Wilson Security’s commitment to our teams, our fans and the Tasmanian community, and we look forward to continuing our work together in the years ahead.” – Dominic Baker, Chief Executive Officer, Cricket Tasmania
Sydney Sixers renew Tour de Cure collaboration for Step Out for Cancer 2026
Sydney Sixers have renewed their collaboration with Tour de Cure for Step Out for Cancer 2026, a fundraising event supporting childhood cancer research and care. Following their involvement in 2025, the Sixers will participate in the October 11 event, engaging families and participants with their classic catch inflatable along the route between Allianz Stadium and the SCG.
Other Franchise Leagues: WCL secures title sponsor and new franchise investor, APL lands Forteasia backing and Abu Dhabi T10 partners with Miral
Commercial activity across other franchise leagues includes two major developments for the World Championship of Legends ahead of its UAE debut, with BNW Developments securing title sponsorship and Vauve Global acquiring England Champions. Elsewhere, Forteasia Group has backed the Agrasen Premier League, while Miral has partnered with Abu Dhabi T10 to deliver tournament experiences across Yas Island.
BNW Developments becomes WCL Season 3 title sponsor
BNW Developments has secured title sponsorship of the World Championship of Legends Season 3, officially rebranding the competition as the BNW Developments World Championship of Legends. The agreement comes as the tournament moves from the United Kingdom to Dubai and Sharjah for its UAE debut, scheduled for October 3–18, 2026.
“True legacy is defined by endurance. The athletes taking the field in the BNW Developments WCL represent the very values that anchor our brand: resilience, uncompromising precision, and performance of the highest calibre. This partnership represents a defining chapter in our journey as Curators of Fine Living, bringing our philosophy of passion, artistry, and elevated experiences to millions of homes and hearts worldwide. As the UAE cements its stature as the global epicentre for sports, culture, and visionary enterprise, championing this landmark tournament on our home turf is an extraordinary honour.” – Dr. (CA) Ankur Aggarwal, Chairman & Founder, BNW Developments
“With BNW coming on board for WCL 2026, we look forward to building a strong partnership and delivering an exciting tournament together. Featuring some of the biggest names in cricket, this promises to be our biggest and boldest season yet.” – Ajay Devgn, Co-Owner, World Championship of Legends
“Season 3 is about bringing the biggest rivalries and the biggest legends back together. Taking WCL to the UAE makes this season special, and having a home-grown brand like BNW Developers as our Title Sponsor makes it even stronger. BNW’s ambition and long-term vision match exactly where WCL is headed, and we can’t wait to deliver unforgettable cricket together.” – Harshit Tomar, Founder & Chief Executive Officer, World Championship of Legends
Vauve Global acquires England Champions franchise in WCL
Hong Kong-based Vauve Global, the investment arm of Dubai’s RV Group, has acquired the England Champions franchise ahead of the World Championship of Legends Season 3 in the UAE. The acquisition brings new ownership to the franchise, which features players including David Malan, Jason Roy and Moeen Ali, ahead of the seven-team tournament in Dubai and Sharjah.
Forteasia Group secures APL Forteasia Cup 2026 title sponsorship
Real estate and infrastructure company Forteasia Group has become the Title Sponsor of the Agrasen Premier League (APL) Forteasia Cup 2026. The 18-team community cricket tournament commenced on October 3 at HR Cricket Ground in Faridabad, India, with the partnership supporting grassroots cricket, youth participation and community engagement.
“At Forteasia Group, we believe in building more than homes — we believe in building communities. The APL Forteasia Cup 2026 reflects that philosophy by bringing people together through sport, encouraging young talent and creating a strong sense of togetherness. We are proud to be the Title Sponsor of this vibrant tournament and wish all 18 teams an exciting and memorable season.” – Sandeep Mangla, Managing Director, Forteasia Group
Miral partners with Abu Dhabi T10 as Yas Island becomes Official Experiences Partner
Abu Dhabi Cricket & Sports Hub has partnered with Miral, naming Yas Island the Official Experiences Partner of the 2026 Abu Dhabi T10. Under the agreement, all six franchises will be based on Yas Island, which will also host the Trophy Launch, Opening Party and Closing Party. The partnership will incorporate the island’s attractions, hospitality venues and entertainment experiences throughout the tournament, scheduled for November 7–20 at Zayed Cricket Stadium.
“We are thrilled to welcome Yas Island as the Official Experiences Partner of the 2026 Abu Dhabi T10. The island is an unbelievable destination which will provide an exceptional setting for our teams, our players and for many of the tournament experiences. We are intent on putting player and destination experiences right at the very heart of our 2026 event delivery and this partnership provides us with the ultimate showcase for our participants and the watching world.” – Matthew Boucher, Chief Executive Officer, Abu Dhabi Cricket & Sports Hub and Abu Dhabi T10
“Our partnership with Abu Dhabi Cricket & Sports Hub reflects a mutual commitment to delivering world-class experiences for fans, teams and families alike, reinforcing Yas Island’s position as a leading global destination for leisure and sport. As an integrated and holistic hub for leisure, entertainment and hospitality, Yas Island is the ideal setting for the key moments and flagship events taking place during this year’s Abu Dhabi T10. We look forward to welcoming the global cricket community to Yas Island and sharing joyful, memorable moments throughout the tournament.” – Leon Marsh, Director, Events, Miral
National Boards: CSA secures Test sponsorships, West Indies launches licensed fanwear and NZC partners with BatFast
National cricket boards have announced new commercial agreements spanning team sponsorship, merchandise licensing and fan engagement. Cricket South Africa has secured Test shirt partnerships with ClearScore and Jonsson Workwear, Cricket West Indies has launched a licensed merchandise collection with SUPERFAN, and New Zealand Cricket has partnered with BatFast and ANZ for interactive match-day experiences.
ClearScore becomes Official Credit Product Marketplace Partner of CSA and Proteas
ClearScore has signed a multi-year agreement with Cricket South Africa (CSA) as Official Credit Product Marketplace Partner, covering the Proteas Men and Proteas Women. The partnership includes ClearScore branding on the sleeves of the Proteas Test shirts and investment in CSA’s Black Batters Programme.
“Test cricket is where our players are tested most, and partners who back the format directly help us sustain it. ClearScore’s investment over the next few years gives our Test programme valuable support at an important time for the game.”
“We are also pleased that the partnership extends to the Proteas Women whenever they take the field in Test cricket, as we continue working to grow the women’s game across all formats.”
“ClearScore’s support goes beyond the national team. They will also invest in our Black Batters Programme, which we look forward to sharing more about in the coming weeks. That commitment to the pathway says a lot about the kind of partner they intend to be.”
“We welcome ClearScore to the CSA family and look forward to what we can achieve together.” – Pholetsi Moseki, Chief Executive Officer, Cricket South Africa
“We’re incredibly proud to partner with Cricket South Africa and to see ClearScore on the Proteas Test shirt. The Proteas represent ambition, resilience and the pursuit of excellence – qualities that resonate strongly with us as a business.”
“At ClearScore, our purpose is to make personal finance clearer, calmer and easier to understand for millions of people around the world. We’re excited to bring that mission to even more people across South Africa through a partnership with a team that means so much to the country.”
“We’re particularly pleased that our support extends across both the men’s and women’s Test teams, as well as to the Black Batters Programme. We want this partnership to have an impact beyond the boundary, and we’re looking forward to working with Cricket South Africa and bringing the partnership to life for fans over the years ahead.” – Justin Basini, Co-Founder and Chief Executive Officer, ClearScore Group
Cricket West Indies partners with SUPERFAN for licensed merchandise collection
Cricket West Indies (CWI) has partnered with Caribbean lifestyle brand SUPERFAN to launch an officially licensed West Indies Cricket merchandise collection. Created by entrepreneur Nicolette Leacock, the range includes apparel, headwear and accessories inspired by Caribbean culture and cricket heritage, with products available from October 4, 2026, through SUPERFAN’s online store.
“I grew up seeing what West Indies Cricket means to the Caribbean. It is one of the few things that can make us forget which island we are from for a moment and collectively identify as West Indian.”
“I created SUPERFAN because I saw an opportunity to rethink what fanwear could look like for us. West Indies Cricket has an incredible visual history and cultural significance, and I wanted to create pieces that let fans carry that identity beyond a match, a tournament or the stadium.” – Nicolette Leacock, Founder, SUPERFAN
“West Indies Cricket has always been bigger than the game itself, and we are committed to creating more accessible and diverse ways for people to connect with what the West Indies represents. Our WI OUTSIDE! campaign during the 2026 International Home Series, including ‘Ladies FREE’ match days and our continued commitment to free entry for kids, reflected that approach.”
“This collaboration with SUPERFAN builds on this by creating fanwear that extends beyond traditional cricket merchandise and appeals to anyone who connects with Caribbean culture, style and the West Indies identity.” – Chris Dehring, Chief Executive Officer, Cricket West Indies
New Zealand Cricket partners with BatFast and ANZ for augmented-reality fan experience
New Zealand Cricket (NZC) has partnered with sports technology company BatFast, supported by Major Sponsor ANZ, to introduce the ANZ BatZone augmented-reality cricket simulator. The free fan activation will launch on October 21 in Christchurch before appearing at matches across five New Zealand cities during India’s tour from October 22 to December 1, offering interactive batting challenges and live leaderboards.
“New Zealand Cricket is delighted to be teaming up with BatFast and ANZ to bring the experience to our country for the first time this summer.”
“We’re always looking for ways to connect Kiwis with the game, build on our match day experience, and our engagement with the community, and we can think of no one better than BatFast to bring a genuinely world-class experience to cricket fans across Aotearoa.” – Glenn Critchley, Chief Commercial and Marketing Officer, New Zealand Cricket
“Sport is at its most powerful when people have the opportunity to participate, not simply watch.”
“This partnership with New Zealand Cricket gives us an incredible platform to turn the excitement around one of the biggest series of the summer into active participation.”
“We’re particularly excited to be taking interactive cricket experiences across New Zealand and giving fans the chance to get involved throughout the series.” – Jack Roddick, Senior Commercial Manager, BatFast
Jonsson Workwear becomes Proteas Men’s Test headline sponsor
Jonsson Workwear has expanded its multi-year partnership with Cricket South Africa to become the Proteas Men’s Test headline sponsor, securing front-of-shirt branding for the first time in five years. The company also serves as CSA’s Official Workwear and Apparel Supplier, with existing sleeve branding on the men’s and women’s ODI and T20I kits. The new Test shirt will debut against Australia on October 9 at Kingsmead.
“The front of our Test shirt has gone without a partner for a long time, so it means a great deal to see that change in the season our World Test Champions play at home for the first time. Test cricket remains the format that defines us, and Jonsson Workwear putting their name on the front of that shirt is a strong vote of confidence in it.”
“From the outset, the Test shirt was at the heart of this partnership. To see it come to life as the Proteas take on the world’s best in front of their home supporters is a proud moment for everyone at CSA.” – Pholetsi Moseki, Chief Executive Officer, Cricket South Africa
“There’s a real sense of pride in bringing together two South African brands that represent hard work and performance. The Proteas carry the hopes of the nation on the world stage and in many ways reflect the grit we see in hardworking people across South Africa every day.”
“For Jonsson Workwear, partnering with the Proteas is more than a sponsorship. This partnership reflects a shared belief that success is earned through dedication, teamwork and an unwavering commitment to excellence.” – Nick Jonsson, Chief Executive Officer, Jonsson Workwear
Endorsements: Nine Nepal cricketers sign Xtreme Energy Drink partnership
Nepal’s growing cricket sponsorship market has secured another player endorsement agreement, with Xtreme Energy Drink bringing nine national team cricketers under its Team Xtreme brand platform alongside its existing Nepal Premier League sponsorship activities.
Xtreme Energy Drink signs nine Nepal national team players
Xtreme Energy Drink has signed endorsement agreements with Sandeep Lamichhane, Rohit Paudel, Sompal Kami, Aasif Sheikh, Lalit Rajbanshi, Sher Malla, Ishan Pandey, Karan KC and Lokesh Bam. The partnership includes Xtreme branding on the players’ bats and participation in selected promotional and sporting activities. The company also unveiled special-edition cans representing seven Nepal Premier League teams it sponsors.
International Tournaments: Cricket Hong Kong partners with MCC for Spirit of Cricket initiative
The Hong Kong Sixes 2026 will introduce a Spirit of Cricket Award through a partnership between Cricket Hong Kong and Marylebone Cricket Club (MCC), extending MCC’s pilot educational outreach programme to promote fair play and sporting conduct in international cricket.
Cricket Hong Kong and MCC partner for Spirit of Cricket Award at Hong Kong Sixes
Cricket Hong Kong has partnered with MCC to introduce a Spirit of Cricket Award at the Hong Kong Sixes 2026, scheduled for October 30 to November 1. The award will recognise the participating team that best demonstrates fair play, respect and the Spirit of Cricket during the 12-nation tournament, as part of MCC’s wider international educational outreach initiative.
“Despite the increasingly competitive nature of international and franchise cricket, many people have credited short‑form tournaments as catalysts for improvements in player behaviour across professional cricket.”
“MCC wants to build on these foundations to see short tournaments as the standard‑bearers for playing the game in the right way – playing hard but playing fair and with a smile on your face. The Spirit of Cricket is an MCC‑led initiative, and we are pleased that Cricket Hong Kong has taken up this option to present their own award.” – Rob Lynch, Director of Cricket and Operations, MCC
“We are thrilled and honoured to partner with MCC for the Spirit of Cricket Award at the iconic Hong Kong Sixes.”
“With the increasingly competitive spirit that we see from modern day players, we believe that the sport must be played in the right spirit and each player and team must always uphold the principle of fair play, both on and off the field. We thank MCC for their partnership and for the validation that this brings to the values that Cricket Hong Kong holds dear.” – Burji Shroff, Chairperson, Cricket Hong Kong
Other: Skyscanner secures title sponsorship of JioStar’s cricket fan engagement contest
JioStar has expanded its commercial partnerships around live cricket coverage, with Skyscanner securing title sponsorship of its Jeeto Dhan Dhana Dhan prediction game during the India-West Indies T20I series, combining interactive fan engagement with travel rewards.
Skyscanner becomes title sponsor of JioStar’s Jeeto Dhan Dhana Dhan
Global travel app Skyscanner has partnered with JioStar as title sponsor of Jeeto Dhan Dhana Dhan, the free-to-play prediction and trivia competition on JioHotstar, for India’s five-match T20I series against West Indies. The agreement will offer participating viewers opportunities to win Skyscanner travel vouchers worth up to INR 1,000 on each matchday through live match predictions and interactive questions.
Domestic: Cricket Victoria extends Manhari Metals partnership through 2027-28
Cricket Victoria has secured continued commercial backing for women’s and grassroots cricket, renewing its partnership with Manhari Metals for another two years. The agreement maintains the company’s presence across elite women’s cricket and regional development initiatives.
Cricket Victoria renews Manhari Metals partnership for two years
Cricket Victoria has extended its partnership with recycling and resource recovery company Manhari Metals through the 2027-28 season, retaining the company as a major partner of the Victorian Women’s Cricket Team. The agreement includes branding on playing, training and support staff apparel, continued association with the Manhari Country Cup, and community cricket initiatives across regional Victoria.
“Manhari has been an incredible partner to the Victorian Women’s Cricket Team, and this renewal is a reflection of the shared values that continue to underpin our relationship. Their ongoing commitment, both to our elite women’s program and to community cricket through the Country Cup, continues to make a genuine impact on the growth of the women’s game in Victoria.” – Dylan Prescott, General Manager, Government Relations and Strategic Partnerships, Cricket Victoria
“Manhari is a proud partner of Cricket Victoria and relishes the opportunity to continue the relationship into the future. We wish the Victorian Women’s Cricket Team all the best for the coming season. Today, we are joining Cricket Victoria in Horsham and Ararat for a kids clinic, with these juniors aiming for spots in the Manhari Country Cup in the future.” – Maddy Gupta, Founder & Chief Executive Officer, Manhari Metals
