Tuesday, March 28, 2023

TATA TEA Chakra Gold becomes CSK’s official Tea Partner for 2020 IPL season

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TATA TEA Chakra Gold has become the official Tea Partner of multiple-time champions Chennai Super Kings for the Dream11 2020 Indian Premier League season to be played in the UAE between Sept 19 and Nov 10.

Chakra Gold is a premium tea from TATA Consumer Products and a prominent brand in Tamil Nadu.

“Tata Tea Chakra Gold is a blend specially crafted for Tamilians and celebrates the Tamil way of life. With the IPL season kick-starting, Chennai Super Kings, one of the biggest symbols of pride of Tamil Nadu, brings with it an emotion which binds different people from the state, rejoicing and celebrating together,” Puneet Das, Vice President (Marketing, Beverages India), TATA Consumer Products, said in a statement on Thursday (Sept 17).

“Taking this as a wonderful opportunity, we are pleased to associate with this much-loved team as official Tea Partner. We hope that this association will resonate with the emotions of the people in Tamil Nadu who can enjoy the IPL season while sipping a strong cup of Chakra Gold,” he added.

The Lions are the most consistent team in IPL history, having qualified for the Playoffs in all their 10 seasons, reached the final eight times and lifted the trophy thrice.

“We are happy to have Chakra Gold tea, which is made especially for Tamil Nadu, as our official Tea Partner for the 2020 IPL season. As brands, we share a common passion for the people and the state of Tamil Nadu,” CSK CEO KS Viswanathan said.

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