Wednesday, March 22, 2023

USA Cricket unveils T10 Sports as Official Playing Kit & Apparel Partner

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  • T10 Sports becomes the first ever Official Playing Kit & Apparel Partner of USA Cricket in a multi-year deal.
  • The partnership will see T10 Sports kit out all USA Cricket international teams (Men’s and Women’s Senior and U-19 teams) and USA Cricket national tournaments and provide heavily discounted prices to all USAC members
  • Initial agreement to run until December 31st, 2023 with the partnership launched following the conclusion of the USA Men’s National Team tour of Oman

USA Cricket is delighted to announce today a new multi-year partnership with T10 Sports who become the Official Playing Kit and Apparel Partner of USA Cricket. Among other things, the partnership will see T10 Sports supply the official playing and training kit for all of the USA National Men’s and Women’s Senior and U19 cricket teams and for its national competitions. 

In addition, T10 Sports have agreed to support domestic cricket in the USA with all USA Cricket Members – Individuals, Leagues, Clubs and Academies – being offered significant discounts for their future playing kit and apparel requirements through T10 at highly discounted prices. This latter move is the next step in USA Cricket’s journey to developing a full range of valuable membership benefits for the wider cricket community.  T10 Sports has a wide range of clothing in terms of pricing and quality, and this range will help them cater to the entire spectrum of domestic and grassroots cricket in the USA.    

T10 Sports have been appointed after a detailed RFP process that saw a large number of prospective playing kit and equipment suppliers apply to USA Cricket. T10’s global reach, excellent proposition, knowledge of Associate Member cricket and support for the plans that USA Cricket has in place to grow the game across the country helped to make them the outstanding candidate.

Bijesh Todi, Co-founder T10 Sports, said, “This is an exciting day for T10 Sports as we join with USA Cricket to support its journey towards making cricket a mainstream sport in the United States. T10 as a sports apparel brand is growing in the international cricket space and we are especially focused on helping to grow new cricketing markets and we have special relationships with many Associate cricketing nations. We also have a long-term vision to grow our business in the USA and see the potential for the game to grow hugely in the coming years under the leadership at USA Cricket and we are delighted to be getting involved at such an exciting time.”

USA Cricket Chief Executive, Iain Higgins, said, “Today’s announcement is another significant step forward for USA Cricket and its growing commercial program.  We are very pleased to welcome T10 Sports on board as our Official Playing Kit and Apparel Partner. We specifically structured the RFP to ensure that the selected partner would provide significant support to not only the USA National Teams and domestic events organized by USA Cricket, but also domestically through the discounted pricing structure that we have been able to negotiate and pass on to all of the Individual, League, Club and Academy members of USA Cricket.  We would like to thank all of the companies that showed interest and participated in the process, but T10 Sports proved to be the stand-out candidate and we are really excited to be able to work with them in the years ahead.” 

“Through the RFP process, we have also shortlisted some high profile equipment and ball providers, and we anticipate being able to conclude similar deals that benefit USA Cricket and its wider membership within the next couple of weeks.”  

The partnership between USA Cricket and T10 begins immediately and is scheduled to run until the end of 2023. The partnership activation will start with the USA Women’s National Team being the first team to formally wear the new T10 Sports designed playing kit at the ICC Americas T20 World Cup Qualifier in Mexico next month.

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