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Cricket Australia: Commercial Development Lead (Deadline – Dec 24)

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Cricket Australia  
Melbourne, Victoria, Australia (On-site)
Posted: 15 December 2021
Link to Apply: https://www.linkedin.com/jobs/view/2840176292/

About the job

Commercial Development Lead


  • Leading sporting organisation
  • An extra week off a year!
  • Melbourne Location

    Here’s the deal…

    We’re looking for a driven Commercial Development Lead to join our Commercial team. This role participates in the Commercial Team’s efforts to execute the Commercial strategy, achieve budgeted revenue targets and to sell all available assets across the International Men’s and Women’s Commercial program.

    Reporting to the Senior Commercial Manager you’ll be responsible for contributing to the success of Cricket Australia’s Commercial team by generating revenue through the acquisition of new business across International Cricket.

    This is an amazing opportunity to join a purpose driven organisation. Uniting and inspiring communities through Cricket is our culture, and we’ve never been prouder of the role our people play in making Cricket a sport for all Australians.

    About the role:

    Your key responsibilities will include:

    New Business
  • Achieve and surpass annual revenue targets
  • Work with the Senior Commercial Manager to organize and structure CA’s commercial assets and categories to optimize revenue
  • Work with the Commercial Operations Lead to uncover category insights and brand opportunities for potential and existing partners
  • Identify and nurture available categories to sell core sponsorship assets
  • Respond to prospect briefs with proposals that deliver mutually beneficial outcomes
  • Lead the negotiation and contracting of new partners
  • Prepare pitch documents, data packs, term sheets and other sales materials

    Commercial innovation and transformation
  • Construct and execute a commercial framework with principles that optimize revenue and limits leakage across the value chain
  • Work with the Senior Commercial Manager to transform existing commercial assets and programs to optimize revenue into the future
  • Build a sustainable commercial partner program that attracts partners that will support CA taking a leadership position in critical areas such as mental health and sustainability
  • Execute a global commercial sales strategy focusing on creating new revenue streams in the sub-continent and UK
  • Collaborate with internal stakeholders to create new assets to monetise, such as the Broadcast Operations team (virtual signage) and Community Cricket team (Club assets)

    Commercial Program support
  • Lead the renewal and renegotiation of existing commercial partners, as required
  • Weekly collaboration with the Partnerships, Digital, Community Cricket and Media Rights teams to ensure commercial outcomes are achieved
  • Work with sales and design agencies to lead the creation of sponsorship sales collateral
  • Ensure the CRM system is kept up to date with leads and prospect relationship updates

    About you

    You’ll have:
  • 10+ years of sponsorship and new business sales experience (from lead to close)
  • Experience in solution sales to answer a customer’s brief
  • Commercial sales experience (business to business)
  • Negotiation experience
  • Experience in valuing digital assets and inventory
  • High degree of commercial and digital nous
  • Strong focus on attention to detail and accuracy

    Sound like you? Let’s do this!

    The work we do across Australian Cricket stretches across the sporting and entertainment industries – which means there are all kinds of opportunities for bright-minded, passionate and friendly people.

    Cricket’s a sport for all Australians and our workplace reflects that. Your age, culture, gender, sexual orientation, disability or religion won’t impact whether or not you’re part of the team. It’s your drive to do great work that’ll help you shine. Aboriginal & Torres Strait Islander people are encouraged to apply.

    At Cricket we are committed to providing a safe environment for everyone involved in our sport including children.

    Perks!
    We work flexibly and offer extensive employee benefits including a range of discounts from fashion and travel to groceries and electronics! Salary packaging options and discounts with our corporate partners. We also have an 5 extra days off a year!

    If you want to learn more about how we play then apply now – we are looking forward to meeting you!

    Please submit your resume & cover letter outlining your experience meeting the key criteria by 5pm Friday 24 December 2021.

Desired Skills and Experience

10+ years of sponsorship and new business sales experience (from lead to close)
Experience in solution sales to answer a customer’s brief
Commercial sales experience (business to business)
Negotiation experience
Experience in valuing digital assets and inventory

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