Photo Credit: Cricket NSW
Cricket NSW has today congratulated Cricket Australia on their release yesterday of their new five-year strategic plan for Australian Cricket designed to enhance the game’s long-term financial sustainability, significantly increase participation and ensure cricket remains at the heart of Australian life.
Four interrelated strategic pillars containing ten strategic priorities have been developed by Cricket Australia through extensive consultation with thousands of fans and hundreds of other stakeholders from all parts of cricket.
Those four pillars – Brilliant Experiences, Participation Growth, Inspirational Players and Teams and Sustainable Future – reflect Australian Cricket’s priorities to strengthen the engagement between fans and players, continue to produce world class teams, entrench a strong and innovative business model and establish a framework for the game’s positive social impact.
Cricket Australia’s ‘Where The Game Grows’ strategy also sets the ambitious target of doubling the number of kids aged 5 to 12 registered to play cricket over the next five years, a strategic imperative that has similarly been identified by Cricket NSW.
Cricket NSW CEO Lee Germon said Cricket Australia were to be commended for their strategic thinking, particularly in the vision of growing the number of 5-12 year old’s playing the game.
“It is our ‘Wildly Important Goal’ at Cricket NSW to double the number of 5-12 year old’s registering to play cricket by 2025 and so it is very pleasing to see Cricket Australia owning similar ambitions,” Germon said.
“We look forward to continuing to work closely with CA and the rest of Australian cricket in achieving these goals as we build a sustainable game for all.”
Cricket NSW’s Strategic Plan can be found here.
