Islamabad United launches PSL’s FIRST digital collection as a GIFT to its fans

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Photo Credit: Islamabad United

  • Islamabad United’s first ever digital collectible will be GIFTED to its fans
  • Sheru Army Red Collection: Player Cards will be unique and offer exclusive rewards.
  • Register here to receive a Player Card.

The most successful Pakistan Super League franchise, which recently launched the FIRST Cricket

metaverse stadium – the U-Meta Stadium, is entering the Web3 community by gifting the first

ever digital collectibles launched by the franchise. The player cards will be minted on Polygon, the premier “Layer 2” sidechain solution.

The PSL Franchise with the biggest social media presence (over 5.5 million across different

platforms), is launching a new Web3 fan community to combine real life and digital experiences for its fans (Sherus). Web3 is the next level of the internet and provides unique opportunities for fan ownership.

The Sheru Army Red Collection will enable the existing web3 community and those new to the

space to easily own a card and enjoy the benefits of true digital ownership including the ability

to exchange cards to get their favorite players. Rewards for the lucky holders of these cards will include:

  • A 2023 ISLU player digital player card.
  • Access to private Discord channel and player AMAs.
  • Free digital wearables and memorabilia.
  • Perks and VIP access in the U-Meta Stadium.
  • Priority access to future drops, and lots more.

“The launch of digital collectibles brings the cutting edge Web3 technology to the franchise’s fans. Like the previous traditions of collecting players’ posters, match tickets, signed bats, fans will now be able to do that in the digital space with complete ownership,” said Ali Naqvi, owner of Islamabad United. “Islamabad United is famous for its innovations – on and off the pitch –

and we will continue this tradition by supporting our fans and bringing them into this new

immersive world. We are excited to be entering the Web3 space and have carefully chosen the

blockchain technology on which we wish to build, partners we are working with; Polygon, to ensure world class execution. The ISLU Family’s Web3 journey is just beginning. You are cordially invited to join the ride!”

Islamabad United is the most successful team of the Pakistan Super League (PSL); winner of the

first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani

sports with the introduction of international standards of practice and a commitment to

continuous progress.

U-Meta Stadium is the world’s first cricketing metaverse with an inaugural, built-to-scale, digital cricket stadium – the U-Meta Stadium. Under a strategic partnership with VegasCity, a precinct in Decentraland, the U-Meta Stadium has evolved as an impressive futuristic space built over 6 acres (20,000+ sq meters). The metaverse will reward visitors for their explorations and for completing challenges with official Islamabad United digital wearables, club memorabilia and other digital assets and offers from Sponsors.

Polygon is the first well-structured, easy-to-use protocol for Ethereum scaling and infrastructure development. Polygon’s technical capabilities and thriving ecosystem have led to the provision of a growing suite of protocols for developers. These scaling solutions have seen widespread adoption with tens of thousands of decentralized apps, unique addresses exceeding 218 million, the generation of over 1.15 million smart contracts and 2.42 billion total transactions processed since inception. Polygon is also carbon neutral with the goal of leading Web3 in becoming carbon negative.

AAN – Leonine Sports is the proud owner of Islamabad United, the FIRST CHAMPIONS and the most successful team in the Pakistan Super League. AAN-Leonine Sports is focused on enabling sports and creating franchises with a mission to provide:  1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4) An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5) A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7) A responsible member on CSR.

The company focuses on the above mission statement by implementing a strategy built around the principle of 4 Es – Excellence, Empowerment, Education and Environment.


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