Wednesday, June 19, 2024

International Cricket Council announces multi-year global partnership with IndusInd Bank to provide premium experience to customers, employees and cricket fans

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Photo Credit: ICC

  • The deal will start at the ICC Men’s Cricket World Cup 2023 in India 
  • Partnership aimed at driving exciting activities for IndusInd Bank’s customers, employees and cricket fans  

The International Cricket Council (ICC) is delighted to announce its multi-year association with IndusInd Bank as a Global Partner for the highly anticipated ICC Men’s Cricket World Cup 2023 and future ICC men’s events.

As the ICC’s Global Partner, IndusInd Bank will access an array of exciting activities and promotions for its customers, employees and for cricket fans. The premium opportunity will be through ownership of the flagship Anthem Companions programme, in which selected customers of IndusInd Bank and employees will have an exclusive chance for their children to participate in the teams walk out onto the field before the start of play for the national anthems. Other elements of the experience include on-field access, engaging brand activations and the chance to witness some of the best cricketing action. 

As a part of this association, IndusInd Bank will also have access to a suite of branding and content assets to build deeper connection with its customers, employees and stakeholders. The partnership exemplifies the Bank’s commitment to the pursuit of excellence, fostering sports, promoting inclusivity and teamwork whilst enhancing the lives of people, through its dedicated sports programme ‘IndusInd for Sports’.  

The ICC Men’s Cricket World Cup 2023, which is set to be the biggest Cricket World Cup ever, starts on 5 October with the final taking place at the world’s largest cricket stadium in Ahmedabad on 19 November. 

Speaking about the association, Mr. Sumant Kathpalia, Managing Director & CEO, IndusInd Bank, said, “We believe in the transformative power of sports and ICC World Cups are one of the most popular sporting events in the world, with millions of fans tuning in to watch the best cricket teams battle it out. We are extremely proud to be associated with the ICC and believe that this collaboration will further strengthen our brand visibility and enhance our customer engagements, both domestically and internationally. We look forward to create exceptional moments that our customers and employees as well as cricket fans will cherish in the time to come.” 

ICC Chief Commercial Officer, Anurag Dahiya, said: “We are delighted to welcome IndusInd Bank into the ICC family as a Global Partner for the Men’s Cricket World Cup 2023 and future ICC men’s events. We believe that cricket’s vision of more players, more fans and more nations enjoying the sport is well-aligned to IndusInd Bank’s reach and unwavering commitment to excellence. IndusInd Bank will add great value to the event experience, both through the delivery of the Anthem Companions programme and the co-creation of unique experiences and opportunities for its customers, employees as well as cricket fans.” 


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