Sunil Grover alongside Sony LIV and Sony Sports Network logos

Sony LIV taps Sunil Grover for new campaign around four-month India cricket run

Sony Sports Network

Melbourne Stars and Trinbago Knight Riders logos with CPL, Sri Lanka Cricket, Cricket Ireland and sponsor logos

Global sponsorship roundup: BBL partnership boost, CPL commercial growth and Vaibhav Sooryavanshi’s endorsement rise

Cricexec Staff

Ajinkya Rahane with Sony Sports Network and Sony LIV logos alongside India and Sri Lanka flags

Ajinkya Rahane takes on new role for India-Sri Lanka Test series

Cricexec Staff

Vaibhav Sooryavanshi in Rajasthan Royals jersey with Rajasthan Royals and IPL logos, highlighting the young cricketer's association with the franchise in the Indian Premier League.

Vaibhav Sooryavanshi’s net worth hits ₹7-10 crore (US$737K-$1M) at 15 as brands line up for India star

Cricexec Staff

Mitchell Starc, Alyssa Healy and Lisa Sthalekar as Corked Willow partners with House of Arras and Pete's Pure

Mitchell Starc, Alyssa Healy and Lisa Sthalekar launch wine venture targeting India

Cricexec Staff

DAZN and Cricket Australia logos with Australia and Bangladesh flags

DAZN buys Australia-Bangladesh Test rights as battle for England tour coverage intensifies

Cricexec Staff

Logo of the Pakistan Cricket Board (PCB) featuring a gold star with the word "Pakistan" in Urdu and green PCB text below.

Tapmad secures PCB domestic streaming rights in deal covering 250-plus matches

PCB

CPL batter raises his hand during a Caribbean Premier League match

CPL confirms global broadcast partners as expanded 2026 season gets underway

CPL

Logos of the European T20 Premier League (ETPL), Cricket Ireland, Manchester Super Giants, TIXR, Fireflies.ai, Firstsource, Willow TV, Global e-Cricket Premier League (GEPL), and Square One, highlighting commercial and strategic partnerships.

Global sponsorship roundup: ETPL, Cricket Ireland and Virat Kohli lead this week’s sponsorship and investment roundup 

Cricexec Staff

Indoor cricket training facility featuring multiple practice nets as Cricket Ireland announces a partnership with Square One Academy.

Cricket Ireland partners with Square One Academy to strengthen player pathway

Cricket Ireland

Birmingham Phoenix fans wave team flags and hold banners while supporting their team during a The Hundred cricket match.

Birmingham Phoenix partners with No Ratings Studios to expand YouTube content

Birmingham Phoenix

Three Cricket Scotland players pose in front of a David Lloyd Clubs sign as Cricket Scotland announces a new partnership with David Lloyd Leisure.

Cricket Scotland signs David Lloyd Leisure as health and wellbeing partner

Cricket Scotland

Logos of Brisbane Heat, Plantation Homes, BKT, Zoopla, Manchester Super Giants, Admiral, Republic Bank CPL, The Cricket Draft and the ECB highlighting recent cricket partnerships and sponsorships.

Global Sponsorship Roundup: The Hundred’s commercial surge, Big Bash renewals and grassroots investment drive latest deals 

Cricexec Staff

Republic Bank Caribbean Premier League (CPL) and The Cricket Draft logos highlighting the partnership between the T20 league and cricket recruitment platform.

Caribbean Premier League launches official fantasy game with The Cricket Draft

CPL

Guyana Amazon Warriors players celebrate a wicket during a Global Super League (GSL) match, highlighting the team's success in the tournament.

Super League, Super We: GSL confirms 2026 initiatives

Global Super League

Batter plays an attacking shot during a Caribbean Premier League (CPL) match as the wicketkeeper watches from behind the stumps under floodlights.

Caribbean Premier League names Phi Edge as official AI prediction partner

CPL