Welsh Fire logo alongside the logos of Infinite Computer Solutions, Matchbook, YETI and Admiral, highlighting the team’s commercial partners and sponsors for the 2025 cricket season.

Welsh Fire strengthen commercial platform with four new partnerships spanning technology, betting, lifestyle and social impact

Cricexec Staff

Brisbane Heat players celebrate the club's two-year partnership extension with Plantation Homes while posing with cricket equipment outside a display home.

Brisbane Heat extend Plantation Homes partnership in new two-year deal

Brisbane Heat

Cricket Australia CEO Todd Greenberg and BKT Joint Managing Director Rajiv Poddar at the announcement of BKT's partnership with the KFC Big Bash League.

BKT Tyres extends Big Bash partnership through 2028-29 season

Cricket Australia

David Miller, Tristan Stubbs and Chris Jordan pose during the Southern Brave and DP World partnership launch at a cricket stadium.

DP World enters The Hundred with Southern Brave front-of-shirt sponsorship

DP World

Logos of Trent Rockets, Vitality, Prezzo Italian, HOLA, Cricket Australia, Castore, Cricket NSW, New Balance and Belgravia Apparel representing cricket sponsors, partners and apparel brands.

Global Sponsorship Roundup: The Hundred, Cricket Australia and MS Dhoni drive the week’s biggest commercial moves 

Cricexec Staff

Australian cricketers Mitchell Starc and Ellyse Perry pose with Hola Health co-founder and CEO Lenin Rajendran during the announcement of Hola Health's partnership with Australian cricket.

Hola Health expands Cricket Australia partnership with national team kit branding

Cricket Australia

Uber and London Spirit logos representing the partnership between the ride-hailing company and The Hundred cricket franchise.

Uber joins London Spirit as franchise unveils revamped Lord’s matchday experience

London Spirit

London Spirit announces a sponsorship partnership with FICO, featuring the London Spirit and FICO logos on promotional branding ahead of The Hundred cricket competition.

MI London signs analytics firm FICO as official partner for The Hundred 2026

MI London

IPL and JioStar logos displayed against a background of US dollar banknotes, representing the Indian Premier League's media rights, broadcasting revenue, and streaming partnership.

IPL and digital growth drive JioStar to strong Q1 FY27 revenue and earnings growth

Cricexec Staff

Crowd of Guyana supporters waving flags and cheering during a Caribbean Premier League (CPL) cricket match in a packed stadium.

Global Super League expands broadcast reach with UK deal and 20+ territories confirmed

Global Super League

Crowd of Southern Brave fans wearing green and cheering in a packed stadium during The Hundred cricket tournament in 2026.

How to watch The Hundred 2026: TV channels, live stream and global broadcasters

The Hundred

Logos of Middlesex Cricket, Saffery, Derbyshire Cricket, PwC, Texas Super Kings, Treetops Hospice, the England and Wales Cricket Board (ECB), RISE Worldwide, and the Royal Dutch Cricket Association (KNCB) displayed in a grid.

Global Sponsorship Roundup: Virtual advertising, global media rights and strategic partnerships lead this week’s commercial activity 

Cricexec Staff

Vineeth Kichilu, CEO of fusionAIx, KNCB Board Member Rashid Shah, and representatives from fusionAIx and the Royal Dutch Cricket Association (KNCB) stand on a cricket field after agreeing to a sponsorship deal.

Dutch cricket names fusionAIx as AI partner in digital transformation push

Cricket Netherlands

Lanka Premier League (LPL T20) and Star Sports logos representing the official broadcast partnership for the T20 cricket tournament.

Lanka Premier League expands broadcast reach with Star Sports for 2026 season

Cricexec Staff

Shreyas Iyer leads the India T20 cricket team onto the field as captain before an international match, with teammates and fans waving flags.

RISE Worldwide sells out ECB’s virtual advertising inventory for India-England series

RISE Worldwide

European T20 Premier League (ETPL) announces its 2026 broadcast partners, including JioHotstar, Star Sports, Willow TV, HBO Max, TNT Sports and Cricbuzz.

European T20 Premier League lands JioStar, TNT Sports, Willow and Cricbuzz broadcast deals

European T20 Premier League