Indian Premier League IPL logo featuring batsman silhouette with colorful swoosh on grey background

Celebrity endorsements surge during IPL 19 as film stars strengthen grip on cricket advertising

Cricexec Staff

JioStar and IPL logos displayed with the IPL trophy and streaming screens representing IPL broadcast and digital streaming rights.

IPL 2026 becomes most-watched season ever with audience topping 1.2 billion

JioStar

Trinbago Knight Riders supporters waving team flags and the Trinidad and Tobago national flag amid celebrations during a Caribbean Premier League (CPL) cricket match.

CPL signs Flow as official telecommunications partner

CPL

Logos of ICC Women’s T20 World Cup 2026 sponsors including JioStar, Google Pay, Gemini, Herbalife, Havells, Rado and Campa displayed around the tournament branding for England and Wales 2026.

JioStar secures major sponsor lineup as Women’s T20 World Cup drives commercial momentum

Cricexec Staff

Two West Indies cricketers in Global Super League uniforms standing on the field before a match at a stadium in Guyana with spectators in the background.

Global Super League secures Cricket West Indies partnership to expand tournament reach

Global Super League

Spidercam aerial broadcast camera suspended above the cricket field during a Women’s T20 World Cup 2026 match, capturing live action between international teams.

ICC and YouTube strike global deal to stream Women’s T20 World Cup 2026 across emerging markets

ICC

Broadcast production team operating video switching and monitoring equipment in a live control room with multiple screens displaying event coverage.

ICC Women’s T20 World Cup 2026 to deliver most advanced broadcast production in women’s cricket history

ICC

Logos of major cricket sponsors, broadcasters, cricket boards and leagues including CPL, BYD, Afghanistan Cricket Board, Cricket Ireland, Zimbabwe Cricket, FanCode and Zee

Global Sponsorship Roundup: BYD extends CPL partnership, Intex joins Afghanistan and Shreyas Iyer signs with Kabuni

Cricexec Staff

Representatives from Capricorn Group and Cricket Namibia pose during the renewal of their strategic partnership agreement, highlighting continued support for Namibian cricket.

Cricket Namibia secures renewed backing for women’s cricket with Capricorn Group deal

Cricket Namibia

Zimbabwe Cricket, FanCode and Zee Entertainment logos alongside the flags of India and Zimbabwe, representing cricket broadcast and streaming rights coverage.

Zimbabwe Cricket lands FanCode and Zee deal for India T20I series

FanCode

Virat Kohli featured alongside Shah Rukh Khan and Priyanka Chopra against a money-themed background, illustrating a comparison of celebrity net worth, earnings, brand value, and financial success in India.

Virat Kohli tops India’s celebrity rankings ahead of Shah Rukh Khan and Priyanka Chopra

Cricexec Staff

Representative from Miller Insurance during the announcement of a partnership agreement with the Professional Cricketers’ Association (PCA).

PCA signs insurance partnership to protect players from career-ending injuries

Professional Cricketers Association

England and Wales Cricket Board (ECB) logo alongside Board of Control for Cricket in India (BCCI) logo on a blue background representing a cricket administration comparison.

ECB brings forward India T20I start times as tour’s broadcast value drives scheduling strategy

Cricexec Staff

BYD electric vehicle displayed on a cricket field under stadium floodlights as part of the Caribbean Premier League sponsorship and partnership announcement.

BYD expands CPL partnership as electric vehicle giant targets Caribbean growth

CPL

Broadcast production team operating a live cricket match from a television control room with multiple monitors displaying match feeds and production graphics.

ICC unveils widest-ever Women’s T20 World Cup broadcast plan across 14 languages

ICC

Sanjog Gupta, ICC Chief Executive, and Silvia Figini of Sanrio pose with the Hello Kitty mascot and the Women’s T20 World Cup trophy at a cricket venue.

ICC partners with Hello Kitty owner Sanrio ahead of Women’s T20 World Cup

ICC