Collage featuring the logos of Cricket West Indies, Zimbabwe Cricket, WCPL, Leicestershire County Cricket Club, Fifty Five, Mukuru, Lions Cricket, Enza Construction and Joburg, highlighting global cricket partnerships and sponsors.

Global Sponsorship Roundup: Cricket West Indies, Sachin Tendulkar and Lions Cricket headline the week’s commercial activity

Cricexec Staff

India cricketer Suryakumar Yadav wearing a custom New York Yankees jersey during his introduction as an MLB India Ambassador at Yankee Stadium.

MLB signs Suryakumar Yadav as ambassador to accelerate India expansion

Cricexec Staff

Sony Pictures Networks logo with an upward growth chart, illustrating revenue growth and business performance in the Indian media and broadcasting market.

Sony Pictures Networks India profit rises 16% as cricket and advertising fuel FY26 growth

Cricexec Staff

Guyana Amazon Warriors women players celebrate a wicket during a Women's Caribbean Premier League (WCPL) match.

Limacol announced as new title sponsor of Women’s Caribbean Premier League

CPL

IPL trophy and Indian Premier League logo alongside sponsor logos including Tata Sierra, Cadbury Dairy Milk, Tata AIG, Rapido, Google AI Mode, and Wonder Cement.

IPL 2026 sponsorship effectiveness report highlights Tata Sierra, Cadbury and Rapido among top-performing brands as cricket advertising impact widens

Cricexec Staff

Logos of sponsors and partners associated with the European T20 Premier League (ETPL), including Cricket Ireland, Sony Sports Network, BBG, TG20, Fidelity Services Group, Lions and Masana.

Global Sponsorship Roundup: Zimbabwe T20 League plans unveiled, Cricket Ireland adds SD Bell & Co and Candere signs Smriti Mandhana

Cricexec Staff

Lyzr announces its official partnership with the San Francisco Unicorns, highlighting the AI company's collaboration with the Major League Cricket franchise.

San Francisco Unicorns partner with AI platform Lyzr to boost performance and business operations

San Francisco Unicorns

Indian cricketer Smriti Mandhana featured alongside the Candere Lifestyle Jewellery logo as the brand's ambassador.

Smriti Mandhana joins Shah Rukh Khan as Candere brand ambassador

Cricexec Staff

Sony Sports Network logo alongside the flags of India and England, representing cricket broadcast rights and television coverage between the two countries.

Sony Sports expands regional coverage as India-England white-ball tour strengthens bilateral cricket’s commercial appeal

Cricexec Staff

Collage featuring logos of Major League Cricket, MVPz, The Hundred, Monzo, Hampshire Cricket, Dafabet, Cricket South Africa, Lahore Qalandars, Muslim Hands, Cricket West Indies, and Bronx Colors highlighting cricket business partnerships and sponsorships.

Global Sponsorship Roundup: The Hundred lands Monzo, Proteas expand with Dafabet and MLC strengthens commercial momentum

Cricexec Staff

TCM promotional graphic highlighting its commitment to the growth of Indian domestic cricket, featuring silhouetted cricketers playing in a stadium at sunset.

TCM Sports expands footprint across India’s growing T20 league ecosystem

Cricexec Staff

The Hundred 2025 men's and women's cricket teams celebrating with trophies during the grand finale with fireworks at Lord's

The Hundred lands Monzo as new official banking partner

ECB

Dafabet ODI Series and Test Series logos displayed as South Africa men’s cricket event partner sponsorship branding.

Dafabet expands CSA deal with title sponsorship of Proteas home summer

Cricket South Africa

Major League Cricket captains pose with the MLC trophy outside Grand Prairie Stadium ahead of the tournament season in the United States.

Major League Cricket expands global broadcast reach as 2026 season begins

Major League Cricket

ICC Women’s T20 World Cup 2026 logo alongside JioStar and PVR INOX logos, highlighting a broadcast and cinema partnership for the tournament in England and Wales.

Women’s T20 World Cup heads to the big screen as JioStar and PVR INOX partner

JioStar

Collage featuring logos of San Francisco Unicorns, Cricket West Indies, Caribbean Premier League, JioStar, ICC Women's T20 World Cup 2026, Texas Super Kings, Flow, Persistent, Access Healthcare, Wellington Cricket Club, Lloyd & Whyte, and the Global Super League.

Global Sponsorship Roundup: JioStar backs Women’s T20 World Cup, Global Super League teams with CWI, and Rohit Sharma invests in FITTR

Cricexec Staff