Red and white Kookaburra Turf cricket balls placed on grass field, commonly used in professional cricket matches and training sessions.

SACA extends Kookaburra partnership through 2031 in major boost for South Australian cricket

South Australian Cricket Association

Ginger Pig gourmet sandwiches displayed on a wooden board with fresh artisan fillings including chicken, salmon, and roasted vegetables.

Lord’s partners with Ginger Pig to elevate matchday hospitality with premium hampers

Marylebone Cricket Club

Virat Kohli and Christian Pulisic with PUMA branding alongside Royal Challengers Bengaluru and AC Milan logos

RCB’s global brand push accelerates with Puma-led AC Milan crossover featuring Kohli and Pulisic

Cricexec Staff

Collage of cricket and corporate logos including CPL, ECB, Cricket Ireland, LSG, Hexaware, Republic Bank, and other global sponsors and teams.

Global Sponsorship Roundup: IPL activations, U.S. expansion, and athlete investments shape global cricket sponsorship landscape

Cricexec Staff

Black and white portrait of Virat Kohli alongside the Oakley logo, highlighting brand endorsement by the Indian cricketer.

Virat Kohli named face of Oakley Meta AI performance glasses in India

Cricexec Staff

Close-up of cricket stumps and bails on a grass pitch with pavilion seating blurred in the background.

MCC signs Asahi UK as Lord’s official beer partner in multi-year premium deal

Marylebone Cricket Club

Cawston Press fruit drinks including beetroot juice, elderflower lemonade, rhubarb sparkling, apple mango, and apple pear displayed at a cricket ground.

ECB signs multi-year deal with Cawston Press as official drinks partner

ECB

Sarah Keane and Evara CEO Michael Hynes at Pebble Cove Show Court Portmarnock with Ireland cricketers Lara McBride Amy Hunter and Leah Paul

Cricket Ireland lands Evara as title sponsor in major women’s cricket investment

Cricket Ireland

Avesh Khan, Matthew Breetzke and Himmat Singh in LSG jerseys during Tommy Hilfiger travel gear store visit in Lucknow

Tommy Hilfiger Travel Gear activates LSG partnership with player visit in Lucknow

Lucknow Super Giants

Jio and Star logos alongside IPL and ICC Men’s T20 World Cup 2026 logos representing cricket broadcasting rights and media deal

JioStar’s first full year as a merged entity delivers ₹36,248 crore (US$4B) in revenue and a new global streaming record

Cricexec Staff

Sky Sports and TNT Sports logos alongside ECB England Cricket Board, Cricket Australia and Cricket South Africa logos representing global cricket broadcasting and governing bodies

Challenging UK broadcast market leave South Africa and Australia struggling to sell England tour rights

Cricexec Staff

Ajinkya Rahane, Vaibhav Arora and Ramandeep Singh in Kolkata Knight Riders jerseys featured in HDFC Life Kal Ka Plan insurance campaign promoting family security

HDFC Life taps KKR stars for ‘Kal Ka Plan’ campaign to drive insurance awareness during IPL

Kolkata Knight Riders

Jomboy Media logo alongside Republic Bank CPL Caribbean Premier League branding on white background.

CPL partners with Jomboy Media to accelerate cricket’s growth in the US

CPL

Collage of sports brands and cricket team logos including Punjab Kings, SACA, Skechers, Global Super League, and other sponsors with athlete images.

Global Sponsorship Roundup: IPL partnerships, global league growth and rising endorsement momentum

Cricexec Staff

Indian cricketer Suryakumar Yadav in India team jersey with Skechers logo on orange background.

Skechers lands Suryakumar Yadav in major play for cricket performance market

Cricexec Staff

Sky Sports logo alongside ICC Women’s T20 World Cup 2026 England and Wales logo on light background.

Sky Sports to stream Women’s T20 World Cup matches free in major access expansion

Cricexec Staff