Journalists and cameramen recording a cricket player interview during a media interaction, with a smartphone capturing the press conference on a cricket field.

India–England T20 World Cup semi-final sets global streaming record with 65.2M concurrent viewers on JioHotstar

ICC

Birmingham Phoenix and Skechers logos displayed together announcing a partnership related to The Hundred cricket team sponsorship.

Skechers lands front-of-shirt deal with Birmingham Phoenix ahead of The Hundred’s new era

Warwickshire County Cricket Club

Sunrisers Hyderabad IPL team logo alongside Shree Cement company logo representing team sponsorship.

Sunrisers Hyderabad unveil IPL 2026 jersey as Shree Cement joins as Title Sponsor

Cricexec Staff

Collage of cricket league and sponsor logos including HBL PSL, ICC Men’s T20 World Cup 2026, Chennai Super Kings, Lucknow Super Giants, Legends League Cricket, Dafabet, KEI Wires & Cables, VI, Powerade, and Trans Group.

Global Sponsorship Roundup: IPL teams land major partners, Powerade taps ICC Men’s T20 World Cup, and more 

Cricexec Staff

Powerade logo alongside ICC Men’s T20 World Cup 2026 logo for India and Sri Lanka tournament.

Powerade enters India as ICC Men’s T20 World Cup 2026 official sports drink in strategic market push

Cricexec Staff

KEI Wires & Cables announced as proud principal partner of Lucknow Super Giants (LSG) with official team logo displayed.

Lucknow Super Giants name KEI Industries as principal partner for IPL 2026

Lucknow Super Giants

HBL PSL Pakistan Super League official logo on a light green background.

HBL PSL secures record PKR 26.11 billion broadcast deal with Walee for 2026–29 cycle

PCB

HBL Pakistan Super League announces brand partnership rights deal with TransGroup FZE for four-year cycle till 2029, marking record multi-billion rupee bid increase.

HBL PSL brand partnership rights surge 1,226% as TransGroup FZE seals record multi-billion rupee deal

PCB

Collage of major cricket brands and organizations including Punjab Kings, CP Plus, Cricket West Indies, Livpure, Maddie Riewoldt’s Vision, WA Cricket, JK Super Cement, LSG, Northern Cricket Union of Ireland, Mercury Security, Rahul Dravid and Colgate.

Global Sponsorship Roundup: IPL 2026 commercial surge, West Indies jersey deal, and iconic endorsement renewals drive global cricket momentum

Cricexec Staff

JK Super Cement announced as principal sponsor of Lucknow Super Giants (LSG) for the 2026 IPL season, featuring official logos on a blue and red background.

JK Super Cement signs as principal sponsor of Lucknow Super Giants for IPL 2026

Lucknow Super Giants

Livpure announced as official water purifier partner of Cricket West Indies, featuring West Indies players in team jerseys at a stadium.

Cricket West Indies signs Livpure as jersey sponsor for T20 World Cup and India tour

Cricket West Indies

HBL PSL Pakistan Super League official logo on a light green background.

PSL media rights race set for record PKR 18 billion (US$ 65 million) broadcast deal in Pakistan

Cricexec Staff

T20 World Cup 2026 logo with India and Pakistan flags featuring Surya Kumar Yadav and Salman Ali Aga ahead of ICC Men’s T20 World Cup in India and Sri Lanka.

India vs Pakistan sets record 163M digital reach on JioHotstar, surpasses T20 World Cup 2024 final

JioStar

Sunil Gavaskar featured in a collage with Chennai Super Kings, Emirates Cricket Board, Star Sports, JioHotstar and other sponsor logos.

Global Sponsorship Roundup: Skybags x CSK, Rawalpindi’s Global Rebrand, World Cup 2026’s Broadcast & Streaming Surge

Cricexec Staff

T20 World Cup 2026 logo with India and Pakistan flags featuring Surya Kumar Yadav and Salman Ali Aga ahead of ICC Men’s T20 World Cup in India and Sri Lanka.

India vs Pakistan T20 World Cup 2026 sets new digital record with over 454 million viewers

Cricexec Staff

ICC logo alongside JioHotstar, Star Sports, and ICC Men’s T20 World Cup 2026 India and Sri Lanka logos in promotional graphic.

ICC T20 World Cup 2026 drives fresh brand surge across JioHotstar streaming and Star Sports broadcast

Cricexec Staff

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